Gain vs Tide:Which is more popular by branded search?
In August 2026, Gain had more branded searches than Tide among laundry detergent brands worldwide. Gain was estimated to have 246K branded searches compared to Tide’s 170, and held a 22.1% Share of Search versus Tide’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Gain vs Tide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gain or Tide?
Compare the laundry detergent brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gain, Tide. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariel | Gain | Persil | Ecover | Omo | Tide |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.04% | <0.01% |
| Nov 2025 | 54.3% | 29.7% | 13.3% | 2.7% | 0.04% | <0.01% |
| Dec 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.05% | <0.01% |
| Jan 2026 | 66.3% | 20% | 10.9% | 2.7% | 0.04% | <0.01% |
| Feb 2026 | 69.2% | 17% | 11.4% | 2.3% | 0.04% | <0.01% |
| Mar 2026 | 63.1% | 18.9% | 15.4% | 2.5% | 0.06% | <0.01% |
| Apr 2026 | 60.2% | 22% | 14.8% | 3% | 0.05% | 0.01% |
| May 2026 | 60.2% | 22% | 14.8% | 3% | 0.06% | 0.01% |
| Jun 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.02% |
| Jul 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.01% |
| Aug 2026 | 60.5% | 22.1% | 14.8% | 2.4% | 0.06% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gain and Tide comparison changed over the last 12 months?
3 findings
- Gain was ahead of Tide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry detergent brands worldwide moved from 26.5% to 22.1%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry detergent brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 50 to 170.
How did search popularity change for laundry detergent brands worldwide in August 2026?
2 changes
In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%.
Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gain’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.