Brandwave

How popular isGain in search?

In August 2026, there were an estimated 246K branded searches for Gain worldwide which is down 33.2% over the last 11 months. Gain holds 22.1% estimated Share of Search among laundry detergent brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariel60.5%
  2. Gain22.1%
  3. Persil14.8%
  4. Ecover2.4%
  5. Omo0.06%
  6. Tide0.02%
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Where does Gain compete?

Gain is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands2nd of 622.1%Shown below
Laundry pod brands2nd of 522.7%Show ranking

Which laundry detergent brands compete with Gain?

Gain against laundry detergent brands worldwide, by month

Share of Search by month for Ariel, Gain, Persil, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielGainPersilEcoverOmoTide
Oct 202559.2%26.5%11.9%2.4%0.04%<0.01%
Nov 202554.3%29.7%13.3%2.7%0.04%<0.01%
Dec 202559.2%26.5%11.9%2.4%0.05%<0.01%
Jan 202666.3%20%10.9%2.7%0.04%<0.01%
Feb 202669.2%17%11.4%2.3%0.04%<0.01%
Mar 202663.1%18.9%15.4%2.5%0.06%<0.01%
Apr 202660.2%22%14.8%3%0.05%0.01%
May 202660.2%22%14.8%3%0.06%0.01%
Jun 202662.2%22.7%12.5%2.5%0.05%0.02%
Jul 202662.2%22.7%12.5%2.5%0.05%0.01%
Aug 202660.5%22.1%14.8%2.4%0.06%0.02%
Sep 2026——————

  1. 1.Ariel

    60.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Gain

    22.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Persil

    14.8%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.Ecover

    2.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Omo

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Tide

    0.02%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Gain and its closest rivals

How has branded search demand for Gain changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gain worldwide fell from 368K to 246K.
  • Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry detergent brands worldwide decreased from 26.5% to 22.1%.
  • Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry detergent brands worldwide peaked at 29.7% in November 2025 and was lowest at 17% in February 2026.

How did search popularity change for laundry detergent brands worldwide in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%.

  2. In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%.

  3. In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%.

  4. Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  5. Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

  6. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Gain measured?

Brandwave collects information about searches that people make online using Gain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gain

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How the Brand Demand Index is measured

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