Brandwave

How popular isAriel in search?

In August 2026, there were an estimated 673K branded searches for Ariel worldwide which is down 18.2% over the last 11 months. Ariel holds 62% estimated Share of Search among laundry pod brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariel62%
  2. Gain22.7%
  3. Persil15.2%
  4. Omo0.07%
  5. Tide0.02%
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Which laundry pod brands compete with Ariel?

Ariel against laundry pod brands worldwide, by month

Share of Search by month for Ariel, Gain, Persil. The figures are in the table below the chart.

View monthly share of search table
MonthArielGainPersilOmoTide
Oct 202560.7%27.1%12.2%0.04%<0.01%
Nov 202555.8%30.5%13.7%0.04%<0.01%
Dec 202560.7%27.1%12.2%0.05%<0.01%
Jan 202668.2%20.5%11.2%0.04%<0.01%
Feb 202670.8%17.4%11.7%0.04%<0.01%
Mar 202664.8%19.4%15.8%0.06%<0.01%
Apr 202662%22.7%15.2%0.05%0.01%
May 202662%22.7%15.2%0.07%0.01%
Jun 202663.8%23.3%12.8%0.06%0.02%
Jul 202663.8%23.3%12.8%0.06%0.01%
Aug 202662%22.7%15.2%0.07%0.02%
Sep 2026—————

  1. 1.Ariel

    62%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Gain

    22.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Persil

    15.2%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.Omo

    0.07%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  5. 5.Tide

    0.02%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Ariel and its closest rivals

How has branded search demand for Ariel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ariel worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide increased from 60.7% to 62%.
  • Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide peaked at 70.8% in February 2026 and was lowest at 55.8% in November 2025.

How did search popularity change for laundry pod brands worldwide in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry pod brands worldwide, from 12.8% to 15.2%.

  2. In August 2026, Ariel lost estimated Share of Search among laundry pod brands worldwide, from 63.8% to 62%.

  3. In August 2026, Gain lost estimated Share of Search among laundry pod brands worldwide, from 23.3% to 22.7%.

  4. Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  5. Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

Where does Ariel compete?

Ariel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands1st of 660.5%Show ranking
Laundry pod brands1st of 562%Shown above

How is Ariel measured?

Brandwave collects information about searches that people make online using Ariel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ariel

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How the Brand Demand Index is measured

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