Ariel vs Omo:Which is more popular by branded search?
In August 2026, Ariel had more branded searches than Omo among laundry detergent brands worldwide. Ariel was estimated to have 673K branded searches compared to Omo’s 720, and held a 60.5% Share of Search versus Omo’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ariel or Omo?
Compare the laundry detergent brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ariel, Omo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariel | Gain | Persil | Ecover | Omo | Tide |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.04% | <0.01% |
| Nov 2025 | 54.3% | 29.7% | 13.3% | 2.7% | 0.04% | <0.01% |
| Dec 2025 | 59.2% | 26.5% | 11.9% | 2.4% | 0.05% | <0.01% |
| Jan 2026 | 66.3% | 20% | 10.9% | 2.7% | 0.04% | <0.01% |
| Feb 2026 | 69.2% | 17% | 11.4% | 2.3% | 0.04% | <0.01% |
| Mar 2026 | 63.1% | 18.9% | 15.4% | 2.5% | 0.06% | <0.01% |
| Apr 2026 | 60.2% | 22% | 14.8% | 3% | 0.05% | 0.01% |
| May 2026 | 60.2% | 22% | 14.8% | 3% | 0.06% | 0.01% |
| Jun 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.02% |
| Jul 2026 | 62.2% | 22.7% | 12.5% | 2.5% | 0.05% | 0.01% |
| Aug 2026 | 60.5% | 22.1% | 14.8% | 2.4% | 0.06% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ariel and Omo comparison changed over the last 12 months?
3 findings
- Ariel was ahead of Omo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry detergent brands worldwide moved from 59.2% to 60.5%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for laundry detergent brands worldwide in August 2026?
2 changes
In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%.
Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ariel’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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