Arm and Hammer vs Fess:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than Fess among nasal spray brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Fess’ 40.5K, and held a 1.8% Share of Search versus Fess’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Fess?
Compare the nasal spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, Fess. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 23.4% | 15.6% | 5.7% | 2.5% | 1.6% | 1.4% | 1.2% |
| Nov 2025 | 44.6% | 25.5% | 17% | 6.2% | 2.8% | 1.4% | 1.3% | 1.3% |
| Dec 2025 | 46.7% | 22.5% | 18.4% | 6.7% | 2.1% | 1.3% | 1.1% | 1.1% |
| Jan 2026 | 46.4% | 22.4% | 18.3% | 6.7% | 2.6% | 1.3% | 1.3% | 1.1% |
| Feb 2026 | 44.1% | 21.2% | 21.2% | 6.4% | 3% | 1.4% | 1.3% | 1.3% |
| Mar 2026 | 40% | 25.5% | 20.8% | 6.2% | 3% | 1.7% | 1.5% | 1.3% |
| Apr 2026 | 37.4% | 29.1% | 19.5% | 5.8% | 3% | 2% | 1.8% | 1.4% |
| May 2026 | 38.5% | 30.7% | 16.8% | 5% | 3.6% | 2.1% | 1.8% | 1.5% |
| Jun 2026 | 41% | 31.9% | 14.3% | 4.3% | 3.5% | 2.2% | 1.6% | 1.3% |
| Jul 2026 | 40.6% | 31.7% | 14.2% | 4.3% | 4.2% | 2.2% | 1.9% | 1% |
| Aug 2026 | 41.2% | 29.7% | 16.3% | 4.9% | 3.4% | 2% | 1.5% | 0.98% |
| Sep 2026 | 44.1% | 26% | 17.4% | 5.2% | 3% | 1.8% | 1.6% | 1% |
How has the Arm and Hammer and Fess comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fess took it in January 2026, Arm and Hammer took it in February 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among nasal spray brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Fess’ estimated Share of Search among nasal spray brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for nasal spray brands worldwide in September 2026?
0 changes
Neither Arm and Hammer nor Fess moved beyond provider rounding among nasal spray brands in September 2026.
Other head-to-heads among nasal spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Fess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Fess
1 branded search term
- fess
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