How popular isFess in search?
In September 2026, there were an estimated 40.5K branded searches for Fess worldwide which held steady over the last 12 months. Fess holds 1.5% estimated Share of Search among nasal spray brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Fess and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which nasal spray brands compete with Fess?
Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo, Fess. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 1.2M | +23.3% | +3.1 points | |
| 2, held 2nd | 25.4% | 673K | 0% | -3.7 points | |
| 3, held 3rd | 17% | 450K | +22.3% | +1.1 points | |
| 4, held 4th | 5.1% | 135K | +22.7% | +0.3 points | |
| 5, held 5th | 3.2% | 84.2K | -6.1% | -0.7 points | |
| 6, held 6th | 1.7% | 45.9K | 0% | -0.3 points | |
| 7, held 7th | 1.5% | 40.5K | +22.4% | +0.1 points | |
| 8, held 8th | 1% | 27.1K | +22.1% | +0.1 points |
1.
Vicks45%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.
2.
Betadine25.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Sudafed17%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.
Otrivin5.1%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
Flo3.2%
Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.
1.7%
Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Fess1.5%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Fess and its closest rivals
Every comparison with Fess
7 comparisons
How has branded search demand for Fess changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fess worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Fess’ estimated Share of Search among nasal spray brands worldwide held steady, from 1.4% to 1.5%.
How did search popularity change for nasal spray brands worldwide in September 2026?
6 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.
In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Fess measured?
Brandwave collects information about searches that people make online using Fess’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fess
Do you work for Fess? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fess your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.