How popular isOtrivin in search?
In September 2026, there were an estimated 135K branded searches for Otrivin worldwide which is down 18.2% over the last 12 months. Otrivin holds 5.1% estimated Share of Search among nasal spray brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which nasal spray brands compete with Otrivin?
Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 1.2M | +23.3% | +3.1 points | |
| 2, held 2nd | 25.4% | 673K | 0% | -3.7 points | |
| 3, held 3rd | 17% | 450K | +22.3% | +1.1 points | |
| 4, held 4th | 5.1% | 135K | +22.7% | +0.3 points | |
| 5, held 5th | 3.2% | 84.2K | -6.1% | -0.7 points | |
| 6, held 6th | 1.7% | 45.9K | 0% | -0.3 points | |
| 7, held 7th | 1.5% | 40.5K | +22.4% | +0.1 points | |
| 8, held 8th | 1% | 27.1K | +22.1% | +0.1 points |
1.
Vicks45%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.
2.
Betadine25.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Sudafed17%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.
Otrivin5.1%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
Flo3.2%
Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.
1.7%
Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Fess1.5%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Otrivin and its closest rivals
How has branded search demand for Otrivin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Otrivin worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Otrivin’s estimated Share of Search among nasal spray brands worldwide peaked at 6.5% in December 2025 and was lowest at 4.1% in July 2026.
How did search popularity change for nasal spray brands worldwide in September 2026?
6 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.
In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Otrivin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plus brands | 5th of 6 | 2.3% | Show ranking |
| Nasal spray brands | 4th of 8 | 5.1% | Shown above |
How is Otrivin measured?
Brandwave collects information about searches that people make online using Otrivin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- otrivin
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Is Otrivin your brand?
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