How popular isBetadine in search?
In September 2026, there were an estimated 673K branded searches for Betadine worldwide which held steady over the last 12 months. Betadine holds 26% estimated Share of Search among nasal spray brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which nasal spray brands compete with Betadine?
Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 23.4% | 15.6% | 5.7% | 2.5% | 1.6% | 1.4% | 1.2% |
| Nov 2025 | 44.6% | 25.5% | 17% | 6.2% | 2.8% | 1.4% | 1.3% | 1.3% |
| Dec 2025 | 46.7% | 22.5% | 18.4% | 6.7% | 2.1% | 1.3% | 1.1% | 1.1% |
| Jan 2026 | 46.4% | 22.4% | 18.3% | 6.7% | 2.6% | 1.3% | 1.3% | 1.1% |
| Feb 2026 | 44.1% | 21.2% | 21.2% | 6.4% | 3% | 1.4% | 1.3% | 1.3% |
| Mar 2026 | 40% | 25.5% | 20.8% | 6.2% | 3% | 1.7% | 1.5% | 1.3% |
| Apr 2026 | 37.4% | 29.1% | 19.5% | 5.8% | 3% | 2% | 1.8% | 1.4% |
| May 2026 | 38.5% | 30.7% | 16.8% | 5% | 3.6% | 2.1% | 1.8% | 1.5% |
| Jun 2026 | 41% | 31.9% | 14.3% | 4.3% | 3.5% | 2.2% | 1.6% | 1.3% |
| Jul 2026 | 40.6% | 31.7% | 14.2% | 4.3% | 4.2% | 2.2% | 1.9% | 1% |
| Aug 2026 | 41.2% | 29.7% | 16.3% | 4.9% | 3.4% | 2% | 1.5% | 0.98% |
| Sep 2026 | 44.1% | 26% | 17.4% | 5.2% | 3% | 1.8% | 1.6% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.1M | +22.3% | +2.8 points | |
| 2, held 2nd | 26% | 673K | 0% | -3.8 points | |
| 3, held 3rd | 17.4% | 450K | +22.3% | +1.1 points | |
| 4, held 4th | 5.2% | 135K | +22.7% | +0.3 points | |
| 5, held 5th | 3% | 77.6K | 0% | -0.4 points | |
| 6, held 6th | 1.8% | 45.9K | 0% | -0.3 points | |
| 7, held 7th | 1.6% | 40.5K | +22.4% | +0.1 points | |
| 8, held 8th | 1% | 27.1K | +22.1% | +0.1 points |
1.
Vicks44.1%
Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +2.8 points.
2.
Betadine26%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.8 points.
3.
Sudafed17.4%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.
Otrivin5.2%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
Flo3%
Held 5th. 77.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.8%
Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Fess1.6%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Betadine and its closest rivals
Every comparison with Betadine
15 comparisons
How has branded search demand for Betadine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Betadine worldwide held steady at 673K.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide increased from 23.4% to 26%.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide peaked at 31.9% in June 2026 and was lowest at 21.2% in February 2026.
How did search popularity change for nasal spray brands worldwide in September 2026?
5 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.2% to 44.1%.
In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 16.3% to 17.4%.
In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.7% to 26%.
Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Betadine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 2nd of 8 | 26% | Shown above |
| Throat lozenge brands | 2nd of 3 | 42.9% | Show ranking |
| Antiseptic spray brands | 1st of 3 | 52.3% | Show ranking |
| Plaster and first aid brands | 1st of 5 | 57.6% | Show ranking |
| Antiseptic brands | 1st of 3 | 69.5% | Show ranking |
| Antiseptic cream brands | 1st of 3 | 69.5% | Show ranking |
How is Betadine measured?
Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betadine
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Is Betadine your brand?
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