Plaster and first aid brands:Which are searched most?
In September 2026, Betadine was the most searched among plaster and first aid brands worldwide, with an estimated 673K branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Betadine57.6%Band-Aid31.5%
Leukoplast5.2%
Elastoplast3.5%- Nexcare2.3%
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Share of SearchLeaderboard
Compare the plaster, wound care and first aid brands people keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betadine, Band-Aid, Leukoplast, Elastoplast, Nexcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Nov 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Dec 2025 | 50.5% | 41.3% | 3.7% | 2.5% | 2% |
| Jan 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Feb 2026 | 53.1% | 35.6% | 4.8% | 3.9% | 2.6% |
| Mar 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Apr 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| May 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Jun 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Jul 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Aug 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.6% |
| Sep 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 673K | 0% | +4 points | |
| 2, held 2nd | 31.5% | 368K | -18.2% | -4.3 points | |
| 3, held 3rd | 5.2% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 3.5% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 2.3% | 27.1K | -18.1% | -0.3 points |
1.
Betadine57.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4 points.
2.
31.5%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Nexcare
2.3%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Betadine vs Leukoplast: compare search popularity
- Betadine vs Elastoplast: compare search popularity
- Betadine vs Nexcare: compare search popularity
- Band-Aid vs Leukoplast: compare search popularity
- Band-Aid vs Elastoplast: compare search popularity
- Leukoplast vs Elastoplast: compare search popularity
- Leukoplast vs Nexcare: compare search popularity
- Elastoplast vs Nexcare: compare search popularity
- Compare any of these brands
Which brand is most popular in search among plaster and first aid brands worldwide?
5 brands
In September 2026, Betadine was the most searched among plaster and first aid brands worldwide, with an estimated 673K branded searches and 57.6% estimated Share of Search within this set. Band-Aid is in 2nd place, 26.1 percentage points behind at 31.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Betadine | 53.8% → 57.6% | 57.6%Jun 2026 | 50.5%Dec 2025 | 1st |
| Band-Aid | 36% → 31.5% | 41.3%Dec 2025 | 31.5%Jun 2026 | 2nd |
| Leukoplast | 4.8% → 5.2% | 5.2%Jun 2026 | 3.7%Dec 2025 | 3rd |
| Elastoplast | 3.2% → 3.5% | 3.9%Feb 2026 | 2.5%Dec 2025 | 4th |
| Nexcare | 2.2% → 2.3% | 2.6%Aug 2026 | 2%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide increased from 53.8% to 57.6%.
- Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide decreased from 36% to 31.5%.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide peaked at 57.6% in June 2026 and was lowest at 50.5% in December 2025.
- Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide peaked at 41.3% in December 2025 and was lowest at 31.5% in June 2026.
- Across the 12 months ending September 2026, Leukoplast’s estimated Share of Search among plaster and first aid brands worldwide peaked at 5.2% in June 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Leukoplast, Elastoplast and Nexcare held steady: their estimated Share of Search among plaster and first aid brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
2 changes
In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%.
In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%.
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