How popular isElastoplast in search?
In September 2026, there were an estimated 40.5K branded searches for Elastoplast worldwide which held steady over the last 12 months. Elastoplast holds 3.5% estimated Share of Search among plaster and first aid brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Betadine57.6%Band-Aid31.5%
Leukoplast5.2%
Elastoplast3.5%- Nexcare2.3%
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Which plaster and first aid brands compete with Elastoplast?
Share of Search by month for Betadine, Band-Aid, Leukoplast, Elastoplast, Nexcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Nov 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Dec 2025 | 50.5% | 41.3% | 3.7% | 2.5% | 2% |
| Jan 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Feb 2026 | 53.1% | 35.6% | 4.8% | 3.9% | 2.6% |
| Mar 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Apr 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| May 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Jun 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Jul 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Aug 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.6% |
| Sep 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 673K | 0% | +4 points | |
| 2, held 2nd | 31.5% | 368K | -18.2% | -4.3 points | |
| 3, held 3rd | 5.2% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 3.5% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 2.3% | 27.1K | -18.1% | -0.3 points |
1.
Betadine57.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4 points.
2.
31.5%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Nexcare
2.3%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Elastoplast and its closest rivals
Every comparison with Elastoplast
4 comparisons
How has branded search demand for Elastoplast changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elastoplast worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.5% in December 2025.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
2 changes
In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%.
In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%.
How is Elastoplast measured?
Brandwave collects information about searches that people make online using Elastoplast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- elastoplast
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