How popular isBetadine in search?
In September 2026, there were an estimated 673K branded searches for Betadine worldwide which held steady over the last 12 months. Betadine holds 57.6% estimated Share of Search among plaster and first aid brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Betadine57.6%Band-Aid31.5%
Leukoplast5.2%
Elastoplast3.5%- Nexcare2.3%
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Which plaster and first aid brands compete with Betadine?
Share of Search by month for Betadine, Band-Aid, Leukoplast, Elastoplast, Nexcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Nov 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Dec 2025 | 50.5% | 41.3% | 3.7% | 2.5% | 2% |
| Jan 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Feb 2026 | 53.1% | 35.6% | 4.8% | 3.9% | 2.6% |
| Mar 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Apr 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| May 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Jun 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Jul 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Aug 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.6% |
| Sep 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 673K | 0% | +4 points | |
| 2, held 2nd | 31.5% | 368K | -18.2% | -4.3 points | |
| 3, held 3rd | 5.2% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 3.5% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 2.3% | 27.1K | -18.1% | -0.3 points |
1.
Betadine57.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4 points.
2.
31.5%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Nexcare
2.3%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Betadine and its closest rivals
Every comparison with Betadine
15 comparisons
How has branded search demand for Betadine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Betadine worldwide held steady at 673K.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide increased from 53.8% to 57.6%.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide peaked at 57.6% in June 2026 and was lowest at 50.5% in December 2025.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
2 changes
In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%.
In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%.
Where does Betadine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 2nd of 8 | 25.4% | Show ranking |
| Throat lozenge brands | 2nd of 3 | 42.9% | Show ranking |
| Antiseptic spray brands | 1st of 3 | 52.3% | Show ranking |
| Plaster and first aid brands | 1st of 5 | 57.6% | Shown above |
| Antiseptic brands | 1st of 3 | 69.5% | Show ranking |
| Antiseptic cream brands | 1st of 3 | 69.5% | Show ranking |
How is Betadine measured?
Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betadine
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