Brandwave

How popular isBand-Aid in search?

In September 2026, there were an estimated 368K branded searches for Band-Aid worldwide which is down 18.2% over the last 12 months. Band-Aid holds 31.5% estimated Share of Search among plaster and first aid brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Betadine57.6%
  2. Band-Aid31.5%
  3. Leukoplast5.2%
  4. Elastoplast3.5%
  5. Nexcare2.3%
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Which plaster and first aid brands compete with Band-Aid?

Band-Aid against plaster and first aid brands worldwide, by month

Share of Search by month for Betadine, Band-Aid, Leukoplast, Elastoplast, Nexcare. The figures are in the table below the chart.

View monthly share of search table
MonthBetadineBand-AidLeukoplastElastoplastNexcare
Oct 202553.8%36%4.8%3.2%2.2%
Nov 202553.8%36%4.8%3.2%2.2%
Dec 202550.5%41.3%3.7%2.5%2%
Jan 202653.8%36%4.8%3.2%2.2%
Feb 202653.1%35.6%4.8%3.9%2.6%
Mar 202653.8%36%4.8%3.2%2.2%
Apr 202653.8%36%4.8%3.2%2.2%
May 202653.8%36%4.8%3.2%2.2%
Jun 202657.6%31.5%5.2%3.5%2.3%
Jul 202657.6%31.5%5.2%3.5%2.3%
Aug 202653.5%35.8%4.8%3.2%2.6%
Sep 202657.6%31.5%5.2%3.5%2.3%

  1. 1.Betadine

    57.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Band-Aid

    31.5%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Leukoplast

    5.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Elastoplast

    3.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Nexcare

    2.3%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Band-Aid and its closest rivals

Every comparison with Band-Aid

How has branded search demand for Band-Aid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Band-Aid worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide decreased from 36% to 31.5%.
  • Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide peaked at 41.3% in December 2025 and was lowest at 31.5% in June 2026.

How did search popularity change for plaster and first aid brands worldwide in September 2026?

  1. In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%.

  2. In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%.

Where does Band-Aid compete?

Band-Aid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Antiseptic spray brands2nd of 328.6%Show ranking
Plaster and first aid brands2nd of 531.5%Shown above

How is Band-Aid measured?

Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • band aid

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How the Brand Demand Index is measured

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