Band-Aid vs First Aid Only:Which is searched more?
In September 2026, Band-Aid had more branded searches than First Aid Only among plaster and first aid brands worldwide. Band-Aid had about 368,000 branded searches, while First Aid Only had 1,900. Band-Aid made up 31.3% of all plaster and first aid brand searches we track, and First Aid Only accounted for 0.16%. These are worldwide searches for English-language branded terms.
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Is Band-Aid or First Aid Only more popular in search?
Compare the plaster, wound care and first aid brands people keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Band-Aid, First Aid Only. The figures are in the table below the chart.
View monthly share of searches table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare | Adventure Medical Kits | First Aid Only | Surviveware |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.15% | 0.03% |
| Nov 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.13% | 0.03% |
| Dec 2025 | 50.3% | 41.1% | 3.7% | 2.5% | 2% | 0.22% | 0.12% | 0.04% |
| Jan 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.05% |
| Feb 2026 | 52.8% | 35.4% | 4.8% | 3.9% | 2.6% | 0.28% | 0.23% | 0.04% |
| Mar 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.35% | 0.15% | 0.04% |
| Apr 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.03% |
| May 2026 | 53.5% | 35.7% | 4.8% | 3.2% | 2.2% | 0.35% | 0.23% | 0.03% |
| Jun 2026 | 57.3% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.16% | 0.03% |
| Jul 2026 | 57.2% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.25% | 0.03% |
| Aug 2026 | 53.3% | 35.6% | 4.8% | 3.2% | 2.6% | 0.29% | 0.15% | 0.03% |
| Sep 2026 | 57.3% | 31.3% | 5.2% | 3.4% | 2.3% | 0.25% | 0.16% | 0.03% |
How has the Band-Aid and First Aid Only comparison changed over the last 12 months?
3 findings
- Band-Aid was ahead of First Aid Only in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among plaster and first aid brands worldwide moved from 35.8% to 31.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, First Aid Only’s share of searches among plaster and first aid brands worldwide moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
1 change
In September 2026, Band-Aid lost share of searches among plaster and first aid brands worldwide, from 35.6% to 31.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Band-Aid’s and First Aid Only’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Band-Aid
1 branded search term
- band aid
First Aid Only
1 branded search term
- first aid only
Other head-to-heads among plaster and first aid brands
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