Brandwave

How popular isFirst Aid Only?

In September 2026, people searched for First Aid Only by name about 1,900 times worldwide, about the same as the previous year. These searches made up 0.16% of all global plaster and first aid brand searches, placing First Aid Only seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about plaster and first aid brands, First Aid Only appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

First Aid Only is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. BetadineShare of searches 57.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Band-AidShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LeukoplastShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ElastoplastShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. First Aid OnlyShare of searches 0.16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Aid Only was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. First Aid Only is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adventure Medical Kits1st
  2. Band-Aid2nd
  3. Surviveware3rd
  4. Nexcare4th
  5. First Aid Only5th
  6. Betadine–
  7. Leukoplast–
  8. Elastoplast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Band-Aid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adventure Medical Kits3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surviveware3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid Only2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexcare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leukoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plaster and first aid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which plaster and first aid brands compete with First Aid Only?

First Aid Only against plaster and first aid brands worldwide, by month

Share of searches by month for Betadine, Band-Aid, Leukoplast, Elastoplast, Nexcare, First Aid Only. The figures are in the table below the chart.

View monthly share of searches table
MonthBetadineBand-AidLeukoplastElastoplastNexcareAdventure Medical KitsFirst Aid OnlySurviveware
Oct 202553.6%35.8%4.8%3.2%2.2%0.23%0.15%0.03%
Nov 202553.6%35.8%4.8%3.2%2.2%0.23%0.13%0.03%
Dec 202550.3%41.1%3.7%2.5%2%0.22%0.12%0.04%
Jan 202653.5%35.8%4.8%3.2%2.2%0.29%0.15%0.05%
Feb 202652.8%35.4%4.8%3.9%2.6%0.28%0.23%0.04%
Mar 202653.5%35.8%4.8%3.2%2.2%0.35%0.15%0.04%
Apr 202653.5%35.8%4.8%3.2%2.2%0.29%0.15%0.03%
May 202653.5%35.7%4.8%3.2%2.2%0.35%0.23%0.03%
Jun 202657.3%31.3%5.1%3.4%2.3%0.31%0.16%0.03%
Jul 202657.2%31.3%5.1%3.4%2.3%0.31%0.25%0.03%
Aug 202653.3%35.6%4.8%3.2%2.6%0.29%0.15%0.03%
Sep 202657.3%31.3%5.2%3.4%2.3%0.25%0.16%0.03%

  1. 1.Betadine

    57.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Band-Aid

    31.3%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Leukoplast

    5.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Elastoplast

    3.4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Nexcare

    2.3%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.Adventure Medical Kits

    0.25%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  7. 7.First Aid Only

    0.16%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Surviveware

    0.03%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First Aid Only and its closest rivals

Every comparison with First Aid Only

7 comparisons

How has branded search demand for First Aid Only changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First Aid Only worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, First Aid Only’s share of searches among plaster and first aid brands worldwide held steady, from 0.15% to 0.16%.

How did search popularity change for plaster and first aid brands worldwide in September 2026?

2 changes

  1. In September 2026, Betadine gained share of searches among plaster and first aid brands worldwide, from 53.3% to 57.3%.

  2. In September 2026, Band-Aid lost share of searches among plaster and first aid brands worldwide, from 35.6% to 31.3%.

How are First Aid Only’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using First Aid Only’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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