Band-Aid vs Surviveware:Which is more popular?
In September 2026, Band-Aid had more branded searches than Surviveware among plaster and first aid brands worldwide. Band-Aid had about 368,000 branded searches, while Surviveware had 390. Band-Aid made up 31.3% of all plaster and first aid brand searches we track, and Surviveware accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about plaster and first aid brands, Band-Aid and Surviveware each appeared in three of the five answers. Surviveware was mentioned before Band-Aid in two out of three answers.
Who do people search for more?
Band-Aid, about 944 searches for every 1 for Surviveware
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Surviveware, named ahead of Band-Aid in 2 of 3 answers
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Top plaster and first aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Band-Aid and Surviveware were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Surviveware was listed before Band-Aid in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Band-Aid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adventure Medical Kits3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Surviveware3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
First Aid Only2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nexcare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leukoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elastoplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plaster and first aid brands
5 answers
Asked ChatGPT
“Which first aid brand should I buy?”
Asked ChatGPT
“What are the best first aid brands?”
Asked ChatGPT
“What's the best first aid brand for a home medicine cabinet?”
Searched Google, AI Overview
“first aid supplies”
Searched Google, AI Overview
“first aid kit brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Band-Aid or Surviveware more popular in search?
This chart shows how often people search Google for Band-Aid and Surviveware by name. Each line represents a brand's share of searches for all eight plaster and first aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Band-Aid, Surviveware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare | Adventure Medical Kits | First Aid Only | Surviveware |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.15% | 0.03% |
| Nov 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.13% | 0.03% |
| Dec 2025 | 50.3% | 41.1% | 3.7% | 2.5% | 2% | 0.22% | 0.12% | 0.04% |
| Jan 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.05% |
| Feb 2026 | 52.8% | 35.4% | 4.8% | 3.9% | 2.6% | 0.28% | 0.23% | 0.04% |
| Mar 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.35% | 0.15% | 0.04% |
| Apr 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.03% |
| May 2026 | 53.5% | 35.7% | 4.8% | 3.2% | 2.2% | 0.35% | 0.23% | 0.03% |
| Jun 2026 | 57.3% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.16% | 0.03% |
| Jul 2026 | 57.2% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.25% | 0.03% |
| Aug 2026 | 53.3% | 35.6% | 4.8% | 3.2% | 2.6% | 0.29% | 0.15% | 0.03% |
| Sep 2026 | 57.3% | 31.3% | 5.2% | 3.4% | 2.3% | 0.25% | 0.16% | 0.03% |
How has the Band-Aid and Surviveware comparison changed over the last 12 months?
3 findings
- Band-Aid was ahead of Surviveware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among plaster and first aid brands worldwide moved from 35.8% to 31.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Surviveware’s share of searches among plaster and first aid brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
1 change
In September 2026, Band-Aid lost share of searches among plaster and first aid brands worldwide, from 35.6% to 31.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Band-Aid’s and Surviveware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Band-Aid
1 branded search term
- band aid
Surviveware
1 branded search term
- surviveware
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