Adventure Medical Kits vs Betadine:Which is searched more?
In September 2026, Betadine had more branded searches than Adventure Medical Kits among plaster and first aid brands worldwide. Betadine had about 673,000 branded searches, while Adventure Medical Kits had 2,900. Betadine made up 57.3% of all plaster and first aid brand searches we track, and Adventure Medical Kits accounted for 0.25%. These are worldwide searches for English-language branded terms.
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Is Adventure Medical Kits or Betadine more popular in search?
Compare the plaster, wound care and first aid brands people keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Betadine, Adventure Medical Kits. The figures are in the table below the chart.
View monthly share of searches table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare | Adventure Medical Kits | First Aid Only | Surviveware |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.15% | 0.03% |
| Nov 2025 | 53.6% | 35.8% | 4.8% | 3.2% | 2.2% | 0.23% | 0.13% | 0.03% |
| Dec 2025 | 50.3% | 41.1% | 3.7% | 2.5% | 2% | 0.22% | 0.12% | 0.04% |
| Jan 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.05% |
| Feb 2026 | 52.8% | 35.4% | 4.8% | 3.9% | 2.6% | 0.28% | 0.23% | 0.04% |
| Mar 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.35% | 0.15% | 0.04% |
| Apr 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.2% | 0.29% | 0.15% | 0.03% |
| May 2026 | 53.5% | 35.7% | 4.8% | 3.2% | 2.2% | 0.35% | 0.23% | 0.03% |
| Jun 2026 | 57.3% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.16% | 0.03% |
| Jul 2026 | 57.2% | 31.3% | 5.1% | 3.4% | 2.3% | 0.31% | 0.25% | 0.03% |
| Aug 2026 | 53.3% | 35.6% | 4.8% | 3.2% | 2.6% | 0.29% | 0.15% | 0.03% |
| Sep 2026 | 57.3% | 31.3% | 5.2% | 3.4% | 2.3% | 0.25% | 0.16% | 0.03% |
How has the Adventure Medical Kits and Betadine comparison changed over the last 12 months?
3 findings
- Betadine was ahead of Adventure Medical Kits in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adventure Medical Kits’ share of searches among plaster and first aid brands worldwide moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Betadine’s share of searches among plaster and first aid brands worldwide moved from 53.6% to 57.3%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
1 change
In September 2026, Betadine gained share of searches among plaster and first aid brands worldwide, from 53.3% to 57.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adventure Medical Kits’ and Betadine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adventure Medical Kits
1 branded search term
- adventure medical kits
Betadine
1 branded search term
- betadine
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