Brandwave

Betadine vs Dettol:Which is searched more?

In September 2026, Betadine had more branded searches than Dettol among antiseptic spray brands worldwide. Betadine was estimated to have 673K branded searches compared to Dettol’s 246K, and held a 52.3% Share of Search versus Dettol’s 19.1%. These are worldwide searches for English-language branded terms.

Share of Search among antiseptic spray brands worldwide in September 2026Which is more popular in search, Betadine or Dettol?
Betadine52.3%673K searches
vs
Dettol19.1%246K searches

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Which is more popular in search, Betadine or Dettol?

Compare the antiseptic spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Betadine and Dettol among antiseptic spray brands worldwide, by month

Share of Search by month for Betadine, Dettol. The figures are in the table below the chart.

View monthly share of search table
MonthBetadineBand-AidDettol
Oct 202549.2%32.9%18%
Nov 202549.2%32.9%18%
Dec 202545.8%37.4%16.7%
Jan 202649.2%32.9%18%
Feb 202649.2%32.9%18%
Mar 202649.2%32.9%18%
Apr 202649.2%32.9%18%
May 202649.2%32.9%18%
Jun 202652.3%28.6%19.1%
Jul 202652.3%28.6%19.1%
Aug 202649.2%32.9%18%
Sep 202652.3%28.6%19.1%

How has the Betadine and Dettol comparison changed over the last 12 months?

  • Betadine was ahead of Dettol in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic spray brands worldwide moved from 49.2% to 52.3%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Dettol’s estimated Share of Search among antiseptic spray brands worldwide moved from 18% to 19.1%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for antiseptic spray brands worldwide in September 2026?

  1. In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%.

  2. In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%.

Other head-to-heads among antiseptic spray brands

How each brand is measured

Brandwave collects information about searches that people make online using Betadine’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betadine

1 branded search term

  • betadine

Dettol

1 branded search term

  • dettol

How the Brand Demand Index is measured

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