Betadine vs Leukoplast:Which is searched more?
In September 2026, Betadine had more branded searches than Leukoplast among plaster and first aid brands worldwide. Betadine was estimated to have 673K branded searches compared to Leukoplast’s 60.5K, and held a 57.6% Share of Search versus Leukoplast’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betadine or Leukoplast?
Compare the plaster, wound care and first aid brands people keep at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betadine, Leukoplast. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Leukoplast | Elastoplast | Nexcare |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Nov 2025 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Dec 2025 | 50.5% | 41.3% | 3.7% | 2.5% | 2% |
| Jan 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Feb 2026 | 53.1% | 35.6% | 4.8% | 3.9% | 2.6% |
| Mar 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Apr 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| May 2026 | 53.8% | 36% | 4.8% | 3.2% | 2.2% |
| Jun 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Jul 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
| Aug 2026 | 53.5% | 35.8% | 4.8% | 3.2% | 2.6% |
| Sep 2026 | 57.6% | 31.5% | 5.2% | 3.5% | 2.3% |
How has the Betadine and Leukoplast comparison changed over the last 12 months?
3 findings
- Betadine was ahead of Leukoplast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among plaster and first aid brands worldwide moved from 53.8% to 57.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Leukoplast’s estimated Share of Search among plaster and first aid brands worldwide moved from 4.8% to 5.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for plaster and first aid brands worldwide in September 2026?
1 change
In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%.
Other head-to-heads among plaster and first aid brands
How each brand is measured
Brandwave collects information about searches that people make online using Betadine’s and Leukoplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betadine
1 branded search term
- betadine
Leukoplast
1 branded search term
- leukoplast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.