Brandwave

Antiseptic brands:Which are searched most?

In September 2026, Betadine was the most searched among antiseptic brands worldwide, with an estimated 673K branded searches and 69.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Betadine69.5%
  2. Dettol25.4%
  3. Savlon5.1%

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Share of SearchLeaderboard

Compare the antiseptic brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among antiseptic brands worldwide, by month

Share of Search by month for Betadine, Dettol, Savlon. The figures are in the table below the chart.

View monthly share of search table
MonthBetadineDettolSavlon
Oct 202569.5%25.4%5.1%
Nov 202569.5%25.4%5.1%
Dec 202569.5%25.4%5.1%
Jan 202669.5%25.4%5.1%
Feb 202669.5%25.4%5.1%
Mar 202669.5%25.4%5.1%
Apr 202669.5%25.4%5.1%
May 202669.5%25.4%5.1%
Jun 202669.5%25.4%5.1%
Jul 202669.5%25.4%5.1%
Aug 202669.5%25.4%5.1%
Sep 202669.5%25.4%5.1%

This month’s ranking, September 2026

  1. 1.Betadine

    69.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dettol

    25.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Savlon

    5.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among antiseptic brands worldwide?

In September 2026, Betadine was the most searched among antiseptic brands worldwide, with an estimated 673K branded searches and 69.5% estimated Share of Search within this set. Dettol is in 2nd place, 44.1 percentage points behind at 25.4% Share of Search.

Global antiseptic brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Betadine69.5%69.5%Oct 202569.5%Feb 20261st
Dettol25.4%25.4%Oct 202525.4%Feb 20262nd
Savlon5.1%5.1%Feb 20265.1%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Betadine, Dettol and Savlon held steady: their estimated Share of Search among antiseptic brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for antiseptic brands worldwide in September 2026?

Nothing among antiseptic brands moved beyond provider rounding in September 2026.

How the Brand Demand Index is measured

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