Brandwave

Nasal spray brands:Which are searched most?

In September 2026, Vicks was the most searched among nasal spray brands worldwide, with an estimated 1.2M branded searches and 45% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks45%
  2. Betadine25.4%
  3. Sudafed17%
  4. Otrivin5.1%
  5. Flo3.2%
  6. Arm and Hammer1.7%
  7. Fess1.5%
  8. Rhinocort1%

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Share of SearchLeaderboard

Compare the nasal spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nasal spray brands worldwide, by month

Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.

View monthly share of search table
MonthVicksBetadineSudafedOtrivinFloArm and HammerFessRhinocort
Oct 202549.4%22.8%15.3%5.6%2.9%1.6%1.4%1.1%
Nov 202546.3%24.6%16.4%6%2.9%1.4%1.2%1.2%
Dec 202548.4%21.6%17.7%6.5%2.4%1.2%1.1%1.1%
Jan 202647.9%21.4%17.5%6.4%3.3%1.2%1.3%1.1%
Feb 202645.3%20.5%20.5%6.1%3.7%1.4%1.2%1.2%
Mar 202641%24.7%20.2%6.1%3.7%1.7%1.5%1.2%
Apr 202638.2%28.5%19%5.7%3.5%1.9%1.7%1.4%
May 202639%29.7%16.2%4.9%4.9%2%1.8%1.5%
Jun 202640.9%30.7%13.7%4.1%5.6%2.1%1.5%1.2%
Jul 202640.8%30.6%13.7%4.1%5.9%2.1%1.8%1%
Aug 202641.9%29.2%15.9%4.8%3.9%2%1.4%0.96%
Sep 202645%25.4%17%5.1%3.2%1.7%1.5%1%

This month’s ranking, September 2026

  1. 1.Vicks

    45%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.

  2. 2.Betadine

    25.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Sudafed

    17%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Otrivin

    5.1%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Flo

    3.2%

    Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.

  6. 6.Arm and Hammer

    1.7%

    Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Fess

    1.5%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  8. 8.Rhinocort

    1%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among nasal spray brands worldwide?

In September 2026, Vicks was the most searched among nasal spray brands worldwide, with an estimated 1.2M branded searches and 45% estimated Share of Search within this set. Betadine is in 2nd place, 19.6 percentage points behind at 25.4% Share of Search.

Global nasal spray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vicks49.4% → 45%49.4%Oct 202538.2%Apr 20261st
Betadine22.8% → 25.4%30.7%Jun 202620.5%Feb 20262nd
Sudafed15.3% → 17%20.5%Feb 202613.7%Jul 20263rd
Otrivin5.6% → 5.1%6.5%Dec 20254.1%Jul 20264th
Flo2.9% → 3.2%5.9%Jul 20262.4%Dec 20255th
Arm and Hammer1.6% → 1.7%2.1%Jun 20261.2%Dec 20256th
Fess1.4% → 1.5%1.8%Jul 20261.1%Dec 20257th
Rhinocort1.1% → 1%1.5%May 20260.96%Aug 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide decreased from 49.4% to 45%.
  • Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide increased from 22.8% to 25.4%.
  • Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide increased from 15.3% to 17%.
  • Across the 12 months ending September 2026, Vicks’ estimated Share of Search among nasal spray brands worldwide peaked at 49.4% in October 2025 and was lowest at 38.2% in April 2026.
  • Across the 12 months ending September 2026, Betadine’s estimated Share of Search among nasal spray brands worldwide peaked at 30.7% in June 2026 and was lowest at 20.5% in February 2026.
  • Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide peaked at 20.5% in February 2026 and was lowest at 13.7% in July 2026.
  • Across the 12 months ending September 2026, Otrivin’s estimated Share of Search among nasal spray brands worldwide peaked at 6.5% in December 2025 and was lowest at 4.1% in July 2026.
  • Across the 12 months ending September 2026, Flo’s estimated Share of Search among nasal spray brands worldwide peaked at 5.9% in July 2026 and was lowest at 2.4% in December 2025.
  • Across the 12 months ending September 2026, Otrivin, Flo, Arm and Hammer, Fess and Rhinocort held steady: their estimated Share of Search among nasal spray brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for nasal spray brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.

  2. In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.

  3. In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.

  4. In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.

  5. Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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