Brandwave

Pet toothbrushes:Which brands are most popular in search?

In August 2026, Virbac was the most searched among pet toothbrushes worldwide, with an estimated 90.5K branded searches and 53% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Virbac53%
  2. Arm and Hammer23.7%
  3. Nylabone15.9%
  4. TropiClean4.7%
  5. Vet's Best2.6%
  6. Petrodex—

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Share of SearchLeaderboard

Compare the pet toothbrushes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet toothbrushes worldwide, by month

Share of Search by month for Virbac, Arm and Hammer, Nylabone, TropiClean, Vet's Best. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202551.7%23.1%18.9%3.8%2.5%—
Nov 202554.2%19.8%19.8%4%2.2%—
Dec 202546.9%21%25.7%4.2%2.3%—
Jan 202651.2%18.7%22.9%4.6%2.5%—
Feb 202651.2%22.9%18.8%4.6%2.5%—
Mar 202651.2%22.9%18.7%4.6%2.5%—
Apr 202653%23.7%15.9%4.7%2.6%—
May 202653%23.7%15.9%4.7%2.6%—
Jun 202653%23.7%15.9%4.7%2.6%—
Jul 202653%23.7%15.9%4.7%2.6%—
Aug 202653%23.7%15.9%4.7%2.6%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Virbac

    53%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nylabone

    15.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Petrodex

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among pet toothbrushes worldwide?

In August 2026, Virbac was the most searched among pet toothbrushes worldwide, with an estimated 90.5K branded searches and 53% estimated Share of Search within this set. Arm and Hammer is in 2nd place, 29.3 percentage points behind at 23.7% Share of Search.

Global pet toothbrushes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Virbac51.7% → 53%54.2%Nov 202546.9%Dec 20251st
Arm and Hammer23.1% → 23.7%23.7%Apr 202618.7%Jan 20262nd
Nylabone18.9% → 15.9%25.7%Dec 202515.9%Apr 20263rd
TropiClean3.8% → 4.7%4.7%Apr 20263.8%Oct 20254th
Vet's Best2.5% → 2.6%2.6%Apr 20262.2%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Virbac’s estimated Share of Search among pet toothbrushes worldwide increased from 51.7% to 53%.
  • Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide increased from 23.1% to 23.7%.
  • Across the 11 months ending August 2026, Nylabone’s estimated Share of Search among pet toothbrushes worldwide decreased from 18.9% to 15.9%.
  • Across the 11 months ending August 2026, TropiClean’s estimated Share of Search among pet toothbrushes worldwide increased from 3.8% to 4.7%.
  • Across the 11 months ending August 2026, Virbac’s estimated Share of Search among pet toothbrushes worldwide peaked at 54.2% in November 2025 and was lowest at 46.9% in December 2025.
  • Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide peaked at 23.7% in April 2026 and was lowest at 18.7% in January 2026.
  • Across the 11 months ending August 2026, Nylabone’s estimated Share of Search among pet toothbrushes worldwide peaked at 25.7% in December 2025 and was lowest at 15.9% in April 2026.
  • Across the 11 months ending August 2026, Vet's Best and Petrodex held steady: their estimated Share of Search among pet toothbrushes worldwide each moved less than 0.5 percentage points.

How did search popularity change for pet toothbrushes worldwide in August 2026?

  1. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  2. Estimated monthly branded searches for Nylabone worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How the Brand Demand Index is measured

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