TropiClean vs Virbac:Which is more popular by branded search?
In August 2026, Virbac had more branded searches than TropiClean among pet toothbrushes worldwide. Virbac was estimated to have 90.5K branded searches compared to TropiClean’s 8.1K, and held a 53% Share of Search versus TropiClean’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TropiClean or Virbac?
Compare the pet toothbrushes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Virbac, TropiClean. The figures are in the table below the chart.
View monthly share of search table
| Month | Virbac | Arm and Hammer | Nylabone | TropiClean | Vet's Best | Petrodex |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 23.1% | 18.9% | 3.8% | 2.5% | — |
| Nov 2025 | 54.2% | 19.8% | 19.8% | 4% | 2.2% | — |
| Dec 2025 | 46.9% | 21% | 25.7% | 4.2% | 2.3% | — |
| Jan 2026 | 51.2% | 18.7% | 22.9% | 4.6% | 2.5% | — |
| Feb 2026 | 51.2% | 22.9% | 18.8% | 4.6% | 2.5% | — |
| Mar 2026 | 51.2% | 22.9% | 18.7% | 4.6% | 2.5% | — |
| Apr 2026 | 53% | 23.7% | 15.9% | 4.7% | 2.6% | — |
| May 2026 | 53% | 23.7% | 15.9% | 4.7% | 2.6% | — |
| Jun 2026 | 53% | 23.7% | 15.9% | 4.7% | 2.6% | — |
| Jul 2026 | 53% | 23.7% | 15.9% | 4.7% | 2.6% | — |
| Aug 2026 | 53% | 23.7% | 15.9% | 4.7% | 2.6% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the TropiClean and Virbac comparison changed over the last 12 months?
3 findings
- Virbac was ahead of TropiClean in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TropiClean’s estimated Share of Search among pet toothbrushes worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Virbac’s estimated Share of Search among pet toothbrushes worldwide moved from 51.7% to 53%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for pet toothbrushes worldwide in August 2026?
1 change
Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TropiClean’s and Virbac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TropiClean
1 branded search term
- tropiclean
Virbac
1 branded search term
- virbac

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.