Brandwave

How popular isTropiClean in search?

In August 2026, there were an estimated 8.1K branded searches for TropiClean worldwide which is up 22.7% over the last 11 months. TropiClean holds 4.7% estimated Share of Search among pet toothbrushes worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Virbac53%
  2. Arm and Hammer23.7%
  3. Nylabone15.9%
  4. TropiClean4.7%
  5. Vet's Best2.6%
  6. Petrodex—
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Which pet toothbrushes compete with TropiClean?

TropiClean against pet toothbrushes worldwide, by month

Share of Search by month for Virbac, Arm and Hammer, Nylabone, TropiClean, Vet's Best. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202551.7%23.1%18.9%3.8%2.5%—
Nov 202554.2%19.8%19.8%4%2.2%—
Dec 202546.9%21%25.7%4.2%2.3%—
Jan 202651.2%18.7%22.9%4.6%2.5%—
Feb 202651.2%22.9%18.8%4.6%2.5%—
Mar 202651.2%22.9%18.7%4.6%2.5%—
Apr 202653%23.7%15.9%4.7%2.6%—
May 202653%23.7%15.9%4.7%2.6%—
Jun 202653%23.7%15.9%4.7%2.6%—
Jul 202653%23.7%15.9%4.7%2.6%—
Aug 202653%23.7%15.9%4.7%2.6%—
Sep 2026——————

  1. 1.Virbac

    53%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Arm and Hammer

    23.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nylabone

    15.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TropiClean

    4.7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Vet's Best

    2.6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Petrodex

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between TropiClean and its closest rivals

How has branded search demand for TropiClean changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TropiClean worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, TropiClean’s estimated Share of Search among pet toothbrushes worldwide increased from 3.8% to 4.7%.

How did search popularity change for pet toothbrushes worldwide in August 2026?

  1. Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  2. Estimated monthly branded searches for Nylabone worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does TropiClean compete?

TropiClean is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog shampoo brands3rd of 63.2%Show ranking
Pet toothbrushes4th of 64.7%Shown above

How is TropiClean measured?

Brandwave collects information about searches that people make online using TropiClean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tropiclean

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How the Brand Demand Index is measured

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