Brandwave

How popular isArm and Hammer in search?

In September 2026, there were an estimated 45.9K branded searches for Arm and Hammer worldwide which held steady over the last 12 months. Arm and Hammer holds 19.2% estimated Share of Search among diaper pail refills brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee67.9%
  2. Arm and Hammer19.2%
  3. Munchkin12.9%
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Which diaper pail refills brands compete with Arm and Hammer?

Arm and Hammer against diaper pail refills brands worldwide, by month

Share of Search by month for Tommee Tippee, Arm and Hammer, Munchkin. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeArm and HammerMunchkin
Oct 202569.4%19.6%11%
Nov 202573.1%16.9%10%
Dec 202568.6%18.8%12.6%
Jan 202671.6%17%11.4%
Feb 202669.1%19.6%11.3%
Mar 202669.5%19.7%10.8%
Apr 202666%22.9%11.1%
May 202665.8%22.9%11.3%
Jun 202668.8%20%11.2%
Jul 202668.9%19.5%11.6%
Aug 202668.5%18.7%12.8%
Sep 202667.9%19.2%12.9%

  1. 1.Tommee Tippee

    67.9%

    Held 1st. 162K estimated branded searches, -3.6% vs prior month. Share -0.6 points.

  2. 2.Arm and Hammer

    19.2%

    Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Munchkin

    12.9%

    Held 3rd. 30.8K estimated branded searches, -2.2% vs prior month. Share +0.1 points.

Compare search popularity between Arm and Hammer and its closest rivals

Every comparison with Arm and Hammer

How has branded search demand for Arm and Hammer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 45.9K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among diaper pail refills brands worldwide peaked at 22.9% in April 2026 and was lowest at 16.9% in November 2025.

How did search popularity change for diaper pail refills brands worldwide in September 2026?

  1. In September 2026, Arm and Hammer gained estimated Share of Search among diaper pail refills brands worldwide, from 18.7% to 19.2%.

  2. In September 2026, Tommee Tippee lost estimated Share of Search among diaper pail refills brands worldwide, from 68.5% to 67.9%.

  3. Munchkin’s estimated Share of Search among diaper pail refills brands worldwide has gained ground for 3 months in a row, from 11.2% to 12.9% in September 2026.

Where does Arm and Hammer compete?

Arm and Hammer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nasal spray brands6th of 81.8%Show ranking
Toothpaste brands5th of 51.9%Show ranking
Detergent pods brands4th of 79.2%Show ranking
Powder detergent brands3rd of 415.1%Show ranking
Diaper pail refills brands2nd of 319.2%Shown above
Pet toothbrushes2nd of 626%Show ranking

How is Arm and Hammer measured?

Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • arm and hammer
  • arm hammer

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How the Brand Demand Index is measured

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