Brandwave

Arm and Hammer vs Vet's Best:Which is more popular by branded search?

In August 2026, Arm and Hammer had more branded searches than Vet's Best among pet toothbrushes worldwide. Arm and Hammer was estimated to have 40.5K branded searches compared to Vet's Best’s 4.4K, and held a 23.7% Share of Search versus Vet's Best’s 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among pet toothbrushes worldwide in August 2026Which is more popular in search, Arm and Hammer or Vet's Best?
Arm and Hammer23.7%40.5K searches
vs
Vet's Best2.6%4.4K searches

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Which is more popular in search, Arm and Hammer or Vet's Best?

Compare the pet toothbrushes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arm and Hammer and Vet's Best among pet toothbrushes worldwide, by month

Share of Search by month for Arm and Hammer, Vet's Best. The figures are in the table below the chart.

View monthly share of search table
MonthVirbacArm and HammerNylaboneTropiCleanVet's BestPetrodex
Oct 202551.7%23.1%18.9%3.8%2.5%—
Nov 202554.2%19.8%19.8%4%2.2%—
Dec 202546.9%21%25.7%4.2%2.3%—
Jan 202651.2%18.7%22.9%4.6%2.5%—
Feb 202651.2%22.9%18.8%4.6%2.5%—
Mar 202651.2%22.9%18.7%4.6%2.5%—
Apr 202653%23.7%15.9%4.7%2.6%—
May 202653%23.7%15.9%4.7%2.6%—
Jun 202653%23.7%15.9%4.7%2.6%—
Jul 202653%23.7%15.9%4.7%2.6%—
Aug 202653%23.7%15.9%4.7%2.6%—
Sep 2026——————

How has the Arm and Hammer and Vet's Best comparison changed over the last 12 months?

  • Arm and Hammer was ahead of Vet's Best in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide moved from 23.1% to 23.7%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 11 months ending August 2026, Vet's Best’s estimated Share of Search among pet toothbrushes worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for pet toothbrushes worldwide in August 2026?

Neither Arm and Hammer nor Vet's Best moved beyond provider rounding among pet toothbrushes in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Vet's Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm and Hammer

1 branded search term

  • arm and hammer

Vet's Best

1 branded search term

  • vet's best

How the Brand Demand Index is measured

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