How popular isSudafed in search?
In September 2026, there were an estimated 450K branded searches for Sudafed worldwide which held steady over the last 12 months. Sudafed holds 17% estimated Share of Search among nasal spray brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Sudafed compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 3rd of 8 | 17% | Shown below |
| Cold and flu brands | 3rd of 5 | 17.3% | Show ranking |
Which nasal spray brands compete with Sudafed?
Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Betadine | Sudafed | Otrivin | Flo | Arm and Hammer | Fess | Rhinocort |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 15.3% | 5.6% | 2.9% | 1.6% | 1.4% | 1.1% |
| Nov 2025 | 46.3% | 24.6% | 16.4% | 6% | 2.9% | 1.4% | 1.2% | 1.2% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 6.5% | 2.4% | 1.2% | 1.1% | 1.1% |
| Jan 2026 | 47.9% | 21.4% | 17.5% | 6.4% | 3.3% | 1.2% | 1.3% | 1.1% |
| Feb 2026 | 45.3% | 20.5% | 20.5% | 6.1% | 3.7% | 1.4% | 1.2% | 1.2% |
| Mar 2026 | 41% | 24.7% | 20.2% | 6.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| Apr 2026 | 38.2% | 28.5% | 19% | 5.7% | 3.5% | 1.9% | 1.7% | 1.4% |
| May 2026 | 39% | 29.7% | 16.2% | 4.9% | 4.9% | 2% | 1.8% | 1.5% |
| Jun 2026 | 40.9% | 30.7% | 13.7% | 4.1% | 5.6% | 2.1% | 1.5% | 1.2% |
| Jul 2026 | 40.8% | 30.6% | 13.7% | 4.1% | 5.9% | 2.1% | 1.8% | 1% |
| Aug 2026 | 41.9% | 29.2% | 15.9% | 4.8% | 3.9% | 2% | 1.4% | 0.96% |
| Sep 2026 | 45% | 25.4% | 17% | 5.1% | 3.2% | 1.7% | 1.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 1.2M | +23.3% | +3.1 points | |
| 2, held 2nd | 25.4% | 673K | 0% | -3.7 points | |
| 3, held 3rd | 17% | 450K | +22.3% | +1.1 points | |
| 4, held 4th | 5.1% | 135K | +22.7% | +0.3 points | |
| 5, held 5th | 3.2% | 84.2K | -6.1% | -0.7 points | |
| 6, held 6th | 1.7% | 45.9K | 0% | -0.3 points | |
| 7, held 7th | 1.5% | 40.5K | +22.4% | +0.1 points | |
| 8, held 8th | 1% | 27.1K | +22.1% | +0.1 points |
1.
Vicks45%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.
2.
Betadine25.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Sudafed17%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
4.
Otrivin5.1%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
Flo3.2%
Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.
1.7%
Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Fess1.5%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Sudafed and its closest rivals
How has branded search demand for Sudafed changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sudafed worldwide held steady at 450K.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide increased from 15.3% to 17%.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide peaked at 20.5% in February 2026 and was lowest at 13.7% in July 2026.
How did search popularity change for nasal spray brands worldwide in September 2026?
6 changes
In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.
In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.
In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.
In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.
Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Sudafed measured?
Brandwave collects information about searches that people make online using Sudafed’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sudafed
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Is Sudafed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.