Halls vs Strepsils:Which is more popular?
In October 2026, Halls had more branded searches than Strepsils among throat lozenge brands worldwide. Halls had about 51,900 branded searches, while Strepsils had 1,900. Halls made up 20.4% of all throat lozenge brand searches we track, and Strepsils accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about throat lozenge brands, Halls appeared in all five answers and Strepsils in one. Halls was mentioned before Strepsils in every answer.
Who do people search for more?
Halls, about 27 searches for every 1 for Strepsils
Who does AI mention more?
Halls, mentioned in every answer we collected
Who does AI recommend more?
Halls, named ahead of Strepsils in every answer
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Top throat lozenge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Halls appeared in all five answers. Strepsils was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halls was listed before Strepsils in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about throat lozenge brands
5 answers
Asked ChatGPT
“Which throat lozenge brand should I buy?”
Asked ChatGPT
“What are the best throat lozenge brands?”
Asked ChatGPT
“What's the best throat lozenge brand for a sore throat?”
Searched Google, AI Overview
“sore throat lozenges”
Searched Google, AI Overview
“best throat lozenge”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Halls or Strepsils more popular in search?
This chart shows how often people search Google for Halls and Strepsils by name. Each line represents a brand's share of searches for all four throat lozenge brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Halls, Strepsils. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ricola | Difflam | Halls | Strepsils |
|---|---|---|---|---|
| Nov 2025 | 49.4% | 27.1% | 23% | 0.59% |
| Dec 2025 | 39.7% | 26.6% | 33.2% | 0.56% |
| Jan 2026 | 44.5% | 24.4% | 30.6% | 0.53% |
| Feb 2026 | 46.3% | 31.2% | 21.9% | 0.67% |
| Mar 2026 | 48% | 32.3% | 18.7% | 1% |
| Apr 2026 | 46.4% | 31% | 21.7% | 0.82% |
| May 2026 | 46.4% | 31% | 21.7% | 0.82% |
| Jun 2026 | 51.2% | 34.2% | 13.5% | 1.1% |
| Jul 2026 | 49.8% | 33.3% | 15.8% | 1% |
| Aug 2026 | 48.2% | 32.2% | 18.6% | 1% |
| Sep 2026 | 48% | 32.3% | 18.7% | 1% |
| Oct 2026 | 43.3% | 35.6% | 20.4% | 0.75% |
Strepsils sells other things too, so only its searches that name this product count here, like “strepsils throat lozenge”.
How has branded search for Halls and Strepsils changed worldwide over the last 12 months?
3 findings
- Halls was ahead of Strepsils in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide moved from 23% to 20.4%, and its estimated monthly branded searches moved from 62.9K to 51.9K.
- Across the 12 months ending October 2026, Strepsils’ share of searches among throat lozenge brands worldwide moved from 0.59% to 0.75%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for throat lozenge brands worldwide in October 2026?
2 changes
In October 2026, Halls gained share of searches among throat lozenge brands worldwide, from 18.7% to 20.4%.
Estimated monthly branded searches for Strepsils worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.
How are Halls’ and Strepsils’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Halls’ and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among throat lozenge brands
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