Ricola vs Strepsils:Which is searched more?
In September 2026, Strepsils had more branded searches than Ricola among throat lozenge brands worldwide. Strepsils had about 823,000 branded searches, while Ricola had 110,000. Strepsils made up 49% of all throat lozenge brand searches we track, and Ricola accounted for 6.5%. These are worldwide searches for English-language branded terms.
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Is Ricola or Strepsils more popular in search?
Compare the throat lozenge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Strepsils, Ricola. The figures are in the table below the chart.
View monthly share of searches table
| Month | Strepsils | Betadine | Ricola | Difflam |
|---|---|---|---|---|
| Oct 2025 | 47.8% | 39.1% | 7.8% | 5.3% |
| Nov 2025 | 48.3% | 39.5% | 7.9% | 4.3% |
| Dec 2025 | 47.8% | 39.1% | 7.8% | 5.3% |
| Jan 2026 | 48.3% | 39.5% | 7.9% | 4.3% |
| Feb 2026 | 47.8% | 39.1% | 7.8% | 5.3% |
| Mar 2026 | 44% | 44% | 7.2% | 4.8% |
| Apr 2026 | 45% | 45% | 6% | 4% |
| May 2026 | 45% | 45% | 6% | 4% |
| Jun 2026 | 45% | 45% | 6% | 4% |
| Jul 2026 | 45% | 45% | 6% | 4% |
| Aug 2026 | 45% | 45% | 6% | 4% |
| Sep 2026 | 49% | 40.1% | 6.5% | 4.4% |
How has the Ricola and Strepsils comparison changed over the last 12 months?
3 findings
- Strepsils was ahead of Ricola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Strepsils’ share of searches among throat lozenge brands worldwide moved from 47.8% to 49%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for throat lozenge brands worldwide in September 2026?
2 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 49% of the searches.
In September 2026, Ricola gained share of searches among throat lozenge brands worldwide, from 6% to 6.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ricola’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among throat lozenge brands
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