How popular isBetadine in search?
In September 2026, there were an estimated 673K branded searches for Betadine worldwide which held steady over the last 12 months. Betadine holds 42.9% estimated Share of Search among throat lozenge brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which throat lozenge brands compete with Betadine?
Share of Search by month for Strepsils, Betadine, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 5.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 51.9% | 42.4% | 5.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 51.9% | 42.4% | 5.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.8% | 47.8% | 4.3% |
| May 2026 | 47.8% | 47.8% | 4.3% |
| Jun 2026 | 47.8% | 47.8% | 4.3% |
| Jul 2026 | 47.8% | 47.8% | 4.3% |
| Aug 2026 | 47.8% | 47.8% | 4.3% |
| Sep 2026 | 52.4% | 42.9% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.4% | 823K | +22.3% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.9% | 673K | 0% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.7% | 74K | +22.3% | +0.4 points |
52.4%
Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.6 points.
2.
Betadine42.9%
Moved from 1st to 2nd. 673K estimated branded searches, 0% vs prior month. Share -5 points.
3.
Difflam4.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between Betadine and its closest rivals
Every comparison with Betadine
15 comparisons
How has branded search demand for Betadine changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Betadine worldwide held steady at 673K.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among throat lozenge brands worldwide peaked at 47.8% in April 2026 and was lowest at 42.4% in February 2026.
How did search popularity change for throat lozenge brands worldwide in September 2026?
3 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Betadine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 2nd of 8 | 26% | Show ranking |
| Throat lozenge brands | 2nd of 3 | 42.9% | Shown above |
| Antiseptic spray brands | 1st of 3 | 52.3% | Show ranking |
| Plaster and first aid brands | 1st of 5 | 57.6% | Show ranking |
| Antiseptic brands | 1st of 3 | 69.5% | Show ranking |
| Antiseptic cream brands | 1st of 3 | 69.5% | Show ranking |
How is Betadine measured?
Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betadine
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