How popular isBetadine in search?
In September 2026, there were an estimated 673K branded searches for Betadine worldwide which held steady over the last 12 months. Betadine holds 52.3% estimated Share of Search among antiseptic spray brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which antiseptic spray brands compete with Betadine?
Share of Search by month for Betadine, Band-Aid, Dettol. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Dettol |
|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 18% |
| Nov 2025 | 49.2% | 32.9% | 18% |
| Dec 2025 | 45.8% | 37.4% | 16.7% |
| Jan 2026 | 49.2% | 32.9% | 18% |
| Feb 2026 | 49.2% | 32.9% | 18% |
| Mar 2026 | 49.2% | 32.9% | 18% |
| Apr 2026 | 49.2% | 32.9% | 18% |
| May 2026 | 49.2% | 32.9% | 18% |
| Jun 2026 | 52.3% | 28.6% | 19.1% |
| Jul 2026 | 52.3% | 28.6% | 19.1% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 52.3% | 28.6% | 19.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 673K | 0% | +3.1 points | |
| 2, held 2nd | 28.6% | 368K | -18.2% | -4.3 points | |
| 3, held 3rd | 19.1% | 246K | 0% | +1.1 points |
Compare search popularity between Betadine and its closest rivals
Every comparison with Betadine
15 comparisons
How has branded search demand for Betadine changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Betadine worldwide held steady at 673K.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic spray brands worldwide increased from 49.2% to 52.3%.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic spray brands worldwide peaked at 52.3% in June 2026 and was lowest at 45.8% in December 2025.
How did search popularity change for antiseptic spray brands worldwide in September 2026?
3 changes
In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%.
In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%.
In September 2026, Band-Aid lost estimated Share of Search among antiseptic spray brands worldwide, from 32.9% to 28.6%.
Where does Betadine compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 2nd of 8 | 26% | Show ranking |
| Throat lozenge brands | 2nd of 3 | 42.9% | Show ranking |
| Antiseptic spray brands | 1st of 3 | 52.3% | Shown above |
| Plaster and first aid brands | 1st of 5 | 57.6% | Show ranking |
| Antiseptic brands | 1st of 3 | 69.5% | Show ranking |
| Antiseptic cream brands | 1st of 3 | 69.5% | Show ranking |
How is Betadine measured?
Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betadine
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