Brandwave

How popular isDettol in search?

In September 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 12 months. Dettol holds 19.1% estimated Share of Search among antiseptic spray brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Betadine52.3%
  2. Band-Aid28.6%
  3. Dettol19.1%
Dettol website (opens in a new tab)

Follow Dettol and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which antiseptic spray brands compete with Dettol?

Dettol against antiseptic spray brands worldwide, by month

Share of Search by month for Betadine, Band-Aid, Dettol. The figures are in the table below the chart.

View monthly share of search table
MonthBetadineBand-AidDettol
Oct 202549.2%32.9%18%
Nov 202549.2%32.9%18%
Dec 202545.8%37.4%16.7%
Jan 202649.2%32.9%18%
Feb 202649.2%32.9%18%
Mar 202649.2%32.9%18%
Apr 202649.2%32.9%18%
May 202649.2%32.9%18%
Jun 202652.3%28.6%19.1%
Jul 202652.3%28.6%19.1%
Aug 202649.2%32.9%18%
Sep 202652.3%28.6%19.1%

  1. 1.Betadine

    52.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Band-Aid

    28.6%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Dettol

    19.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare search popularity between Dettol and its closest rivals

Every comparison with Dettol

How has branded search demand for Dettol changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Dettol’s estimated Share of Search among antiseptic spray brands worldwide increased from 18% to 19.1%.
  • Across the 12 months ending September 2026, Dettol’s estimated Share of Search among antiseptic spray brands worldwide peaked at 19.1% in June 2026 and was lowest at 16.7% in December 2025.

How did search popularity change for antiseptic spray brands worldwide in September 2026?

  1. In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%.

  2. In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%.

  3. In September 2026, Band-Aid lost estimated Share of Search among antiseptic spray brands worldwide, from 32.9% to 28.6%.

Where does Dettol compete?

Dettol is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bar soap brands3rd of 59.1%Show ranking
Body wash and soap brands3rd of 610.1%Show ranking
Foaming hand wash brands2nd of 412.3%Show ranking
Antiseptic spray brands3rd of 319.1%Shown above
Mould removers2nd of 624.5%Show ranking
Antiseptic brands2nd of 325.4%Show ranking
Antiseptic cream brands2nd of 325.4%Show ranking
Disinfectant sprays1st of 638.1%Show ranking
Surface cleaner brands1st of 539.7%Show ranking
Household cleaning brands1st of 648%Show ranking
Hand sanitiser brands1st of 573.2%Show ranking

How is Dettol measured?

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dettol

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, worldwide.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Dettol your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free