Brandwave

Foaming hand wash brands:Which are searched most?

In September 2026, Dove was the most searched among foaming hand wash brands worldwide, with an estimated 1.7M branded searches and 83.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove83.1%
  2. Dettol12.3%
  3. Palmolive4.5%
  4. Method0.08%

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Share of SearchLeaderboard

Compare the foaming hand wash brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among foaming hand wash brands worldwide, by month

Share of Search by month for Dove, Dettol, Palmolive. The figures are in the table below the chart.

View monthly share of search table
MonthDoveDettolPalmoliveMethod
Oct 202582.2%13%4.8%0.04%
Nov 202580.7%14.1%5.2%0.03%
Dec 202580.6%14.9%4.5%0.04%
Jan 202680.1%14.5%5.3%0.04%
Feb 202682.7%12.6%4.7%0.05%
Mar 202682.2%13%4.8%0.04%
Apr 202679.8%14.7%5.4%0.05%
May 202682.2%13%4.8%0.05%
Jun 202680.8%14%5.1%0.11%
Jul 202679.8%13.8%6.2%0.25%
Aug 202683.1%12.2%4.5%0.27%
Sep 202683.1%12.3%4.5%0.08%

This month’s ranking, September 2026

  1. 1.Dove

    83.1%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.1 points.

  2. 2.Dettol

    12.3%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Palmolive

    4.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Method

    0.08%

    Held 4th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among foaming hand wash brands worldwide?

In September 2026, Dove was the most searched among foaming hand wash brands worldwide, with an estimated 1.7M branded searches and 83.1% estimated Share of Search within this set. Dettol is in 2nd place, 70.7 percentage points behind at 12.3% Share of Search.

Global foaming hand wash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove82.2% → 83.1%83.1%Aug 202679.8%Jul 20261st
Dettol13% → 12.3%14.9%Dec 202512.2%Aug 20262nd
Palmolive4.8% → 4.5%6.2%Jul 20264.5%Dec 20253rd
Method0.04% → 0.08%0.27%Aug 20260.03%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among foaming hand wash brands worldwide increased from 82.2% to 83.1%.
  • Across the 12 months ending September 2026, Dettol’s estimated Share of Search among foaming hand wash brands worldwide decreased from 13% to 12.3%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among foaming hand wash brands worldwide peaked at 83.1% in August 2026 and was lowest at 79.8% in July 2026.
  • Across the 12 months ending September 2026, Dettol’s estimated Share of Search among foaming hand wash brands worldwide peaked at 14.9% in December 2025 and was lowest at 12.2% in August 2026.
  • Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among foaming hand wash brands worldwide peaked at 6.2% in July 2026 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, Palmolive and Method held steady: their estimated Share of Search among foaming hand wash brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for foaming hand wash brands worldwide in September 2026?

  1. Estimated monthly branded searches for Method worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

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