How popular isPalmolive in search?
In September 2026, there were an estimated 90.5K branded searches for Palmolive worldwide which held steady over the last 12 months. Palmolive holds 4.5% estimated Share of Search among foaming hand wash brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which foaming hand wash brands compete with Palmolive?
Share of Search by month for Dove, Dettol, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Method |
|---|---|---|---|---|
| Oct 2025 | 82.2% | 13% | 4.8% | 0.04% |
| Nov 2025 | 80.7% | 14.1% | 5.2% | 0.03% |
| Dec 2025 | 80.6% | 14.9% | 4.5% | 0.04% |
| Jan 2026 | 80.1% | 14.5% | 5.3% | 0.04% |
| Feb 2026 | 82.7% | 12.6% | 4.7% | 0.05% |
| Mar 2026 | 82.2% | 13% | 4.8% | 0.04% |
| Apr 2026 | 79.8% | 14.7% | 5.4% | 0.05% |
| May 2026 | 82.2% | 13% | 4.8% | 0.05% |
| Jun 2026 | 80.8% | 14% | 5.1% | 0.11% |
| Jul 2026 | 79.8% | 13.8% | 6.2% | 0.25% |
| Aug 2026 | 83.1% | 12.2% | 4.5% | 0.27% |
| Sep 2026 | 83.1% | 12.3% | 4.5% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.1% | 1.7M | -1.5% | -0.1 points | |
| 2, held 2nd | 12.3% | 246K | 0% | +0.2 points | |
| 3, held 3rd | 4.5% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 0.08% | 1.6K | -70.4% | -0.2 points |
1.
Dove83.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.1 points.
2.
Dettol12.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.5%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Method0.08%
Held 4th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.
Compare search popularity between Palmolive and its closest rivals
How has branded search demand for Palmolive changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Palmolive worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among foaming hand wash brands worldwide peaked at 6.2% in July 2026 and was lowest at 4.5% in December 2025.
How did search popularity change for foaming hand wash brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Method worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.
Where does Palmolive compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body wash and soap brands | 4th of 6 | 3.7% | Show ranking |
| Foaming hand wash brands | 3rd of 4 | 4.5% | Shown above |
| Dishwashing detergent brands | 2nd of 6 | 36.4% | Show ranking |
| Dishwashing liquid brands | 2nd of 5 | 42.1% | Show ranking |
How is Palmolive measured?
Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- palmolive
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Is Palmolive your brand?
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