How popular isDove in search?

In September 2026, there were an estimated 1.7M branded searches for Dove worldwide which is up 6.4% over the last 12 months. Dove holds 83.1% estimated Share of Search among foaming hand wash brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which foaming hand wash brands compete with Dove?

Dove against foaming hand wash brands worldwide, by month

Month	Dove	Dettol	Palmolive	Method
Oct 2025	82.2%	13%	4.8%	0.04%
Nov 2025	80.7%	14.1%	5.2%	0.03%
Dec 2025	80.6%	14.9%	4.5%	0.04%
Jan 2026	80.1%	14.5%	5.3%	0.04%
Feb 2026	82.7%	12.6%	4.7%	0.05%
Mar 2026	82.2%	13%	4.8%	0.04%
Apr 2026	79.8%	14.7%	5.4%	0.05%
May 2026	82.2%	13%	4.8%	0.05%
Jun 2026	80.8%	14%	5.1%	0.11%
Jul 2026	79.8%	13.8%	6.2%	0.25%
Aug 2026	83.1%	12.2%	4.5%	0.27%
Sep 2026	83.1%	12.3%	4.5%	0.08%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	83.1%	1.7M	-1.5%	-0.1 points
2, held 2nd	Dettol Reckitt	12.3%	246K	0%	+0.2 points
3, held 3rd	Palmolive	4.5%	90.5K	0%	+0.1 points
4, held 4th	Method	0.08%	1.6K	-70.4%	-0.2 points

1.Dove
83.1%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.1 points.
2.Dettol
12.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Palmolive
4.5%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Method
0.08%
Held 4th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
Across the 12 months ending September 2026, Dove’s estimated Share of Search among foaming hand wash brands worldwide increased from 82.2% to 83.1%.
Across the 12 months ending September 2026, Dove’s estimated Share of Search among foaming hand wash brands worldwide peaked at 83.1% in August 2026 and was lowest at 79.8% in July 2026.

How did search popularity change for foaming hand wash brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Method worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

Where does Dove compete?

Dove is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Hand soap brands	1st of 7	30.4%	Show ranking
Body wash brands	1st of 5	39.4%	Show ranking
Chocolate bar brands	2nd of 3	37.8%	Show ranking
Body spray brands	1st of 4	56.3%	Show ranking
Antibacterial soap brands	1st of 3	58%	Show ranking
Deo stick brands	1st of 3	51.7%	Show ranking
Bar soap brands	1st of 5	61%	Show ranking
Shampoo and conditioner brands	1st of 7	38.4%	Show ranking
Body wash and soap brands	1st of 6	68.1%	Show ranking
Body scrub	1st of 6	77.2%	Show ranking
Foaming hand wash brands	1st of 4	83.1%	Shown above
Shower gel	1st of 6	51.8%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms