How popular isDove in search?
In September 2026, there were an estimated 1.7M branded searches for Dove worldwide which is up 6.4% over the last 12 months. Dove holds 58% estimated Share of Search among antibacterial soap brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which antibacterial soap brands compete with Dove?
Share of Search by month for Dove, Cetaphil, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Cetaphil | Dial |
|---|---|---|---|
| Oct 2025 | 57.2% | 36.7% | 6.1% |
| Nov 2025 | 50.4% | 43.7% | 5.9% |
| Dec 2025 | 53.4% | 40% | 6.6% |
| Jan 2026 | 48.1% | 43.2% | 8.7% |
| Feb 2026 | 53% | 40.3% | 6.7% |
| Mar 2026 | 52.9% | 41.5% | 5.6% |
| Apr 2026 | 48.4% | 44.3% | 7.3% |
| May 2026 | 56.5% | 36.3% | 7.3% |
| Jun 2026 | 55% | 38.6% | 6.4% |
| Jul 2026 | 54.3% | 38.1% | 7.7% |
| Aug 2026 | 58.3% | 34.7% | 7% |
| Sep 2026 | 58% | 35% | 7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.7M | -1.5% | -0.4 points | |
| 2, held 2nd | 35% | 1M | 0% | +0.3 points | |
| 3, held 3rd | 7% | 201K | 0% | +0.1 points |
Compare search popularity between Dove and its closest rivals
Every comparison with Dove
36 comparisons
- Dove vs Ferrero Rocher
- Dove vs L'Occitane
- Cetaphil vs Dove
- Dove vs Nivea
- Aesop vs Dove
- Diptyque vs Dove
- Dove vs Jo Malone
- Dove vs Lynx
- Dove vs Ivory
- Dove vs Lindt
- Dove vs Hims
- Dove vs Lux
- Dove vs Old Spice
- Aveeno vs Dove
- Dove vs St. Ives
- Dove vs Olay
- Dove vs Native
- Dettol vs Dove
- Dial vs Dove
- Dove vs Tree Hut
- Dove vs Molton Brown
- Dove vs Palmolive
- Dove vs Protex
- Dove vs Yardley
- Blueland vs Dove
- Dove vs Soap & Glory
- Dove vs Frank Body
- Dove vs Original Source
- Dove vs Imperial Leather
- Aussie vs Dove
- CHI vs Dove
- Dove vs Method
- Dove vs Keeps
- Dove vs Mio
- Dove vs Sanex
- Dove vs Radox
How has branded search demand for Dove changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide increased from 57.2% to 58%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide peaked at 58.3% in August 2026 and was lowest at 48.1% in January 2026.
How did search popularity change for antibacterial soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Where does Dove compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 1st of 7 | 30.4% | Show ranking |
| Body wash brands | 1st of 5 | 39.4% | Show ranking |
| Chocolate bar brands | 2nd of 3 | 37.8% | Show ranking |
| Body spray brands | 1st of 4 | 56.3% | Show ranking |
| Antibacterial soap brands | 1st of 3 | 58% | Shown above |
| Deo stick brands | 1st of 3 | 51.7% | Show ranking |
| Bar soap brands | 1st of 5 | 61% | Show ranking |
| Shampoo and conditioner brands | 1st of 7 | 38.4% | Show ranking |
| Body wash and soap brands | 1st of 6 | 68.1% | Show ranking |
| Body scrub | 1st of 6 | 77.2% | Show ranking |
| Foaming hand wash brands | 1st of 4 | 83.1% | Show ranking |
| Shower gel | 1st of 6 | 51.8% | Show ranking |
How is Dove measured?
Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- dove
- dove body scrub
- dove body wash
- dove soap
Who owns Dove?
Dove is owned by 
Liquid I.V., 
Continental, 
Dr. Squatch, 
Lipton, 
Lux, 
Lynx, 
Magnum, 
Omo, 
TRESemmé, 
Vaseline and 
Wild, owned by the same company, worldwide.
Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Dove your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.