Antibacterial soap brands:Which are searched most?
In September 2026, Dove was the most searched among antibacterial soap brands worldwide, with an estimated 1.7M branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the antibacterial soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Cetaphil, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Cetaphil | Dial |
|---|---|---|---|
| Oct 2025 | 57.2% | 36.7% | 6.1% |
| Nov 2025 | 50.4% | 43.7% | 5.9% |
| Dec 2025 | 53.4% | 40% | 6.6% |
| Jan 2026 | 48.1% | 43.2% | 8.7% |
| Feb 2026 | 53% | 40.3% | 6.7% |
| Mar 2026 | 52.9% | 41.5% | 5.6% |
| Apr 2026 | 48.4% | 44.3% | 7.3% |
| May 2026 | 56.5% | 36.3% | 7.3% |
| Jun 2026 | 55% | 38.6% | 6.4% |
| Jul 2026 | 54.3% | 38.1% | 7.7% |
| Aug 2026 | 58.3% | 34.7% | 7% |
| Sep 2026 | 58% | 35% | 7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.7M | -1.5% | -0.4 points | |
| 2, held 2nd | 35% | 1M | 0% | +0.3 points | |
| 3, held 3rd | 7% | 201K | 0% | +0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among antibacterial soap brands worldwide?
3 brands
In September 2026, Dove was the most searched among antibacterial soap brands worldwide, with an estimated 1.7M branded searches and 58% estimated Share of Search within this set. Cetaphil is in 2nd place, 23 percentage points behind at 35% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Dove | 57.2% → 58% | 58.3%Aug 2026 | 48.1%Jan 2026 | 1st |
 Cetaphil | 36.7% → 35% | 44.3%Apr 2026 | 34.7%Aug 2026 | 2nd |
 Dial | 6.1% → 7% | 8.7%Jan 2026 | 5.6%Mar 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide increased from 57.2% to 58%.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among antibacterial soap brands worldwide decreased from 36.7% to 35%.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among antibacterial soap brands worldwide increased from 6.1% to 7%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide peaked at 58.3% in August 2026 and was lowest at 48.1% in January 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among antibacterial soap brands worldwide peaked at 44.3% in April 2026 and was lowest at 34.7% in August 2026.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among antibacterial soap brands worldwide peaked at 8.7% in January 2026 and was lowest at 5.6% in March 2026.
How did search popularity change for antibacterial soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
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