How popular isDove in search?

In September 2026, there were an estimated 1.7M branded searches for Dove worldwide which is up 6.4% over the last 12 months. Dove holds 51.7% estimated Share of Search among deo stick brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Dove and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which deo stick brands compete with Dove?

Dove against deo stick brands worldwide, by month

Month	Dove	Nivea	Old Spice
Oct 2025	53.9%	34.2%	12%
Nov 2025	44.9%	43.9%	11.2%
Dec 2025	45.6%	39.6%	14.8%
Jan 2026	48%	41.8%	10.2%
Feb 2026	50.4%	38.5%	11.1%
Mar 2026	54.1%	33.9%	12%
Apr 2026	49.6%	37.2%	13.2%
May 2026	53.3%	32.2%	14.5%
Jun 2026	50.3%	33.9%	15.7%
Jul 2026	45.1%	40.8%	14.1%
Aug 2026	51.7%	35%	13.3%
Sep 2026	51.7%	34.8%	13.5%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	51.7%	1.4M	-1.7%	0 points
2, held 2nd	Nivea	34.8%	948K	-2.6%	-0.3 points
3, held 3rd	Old Spice Procter & Gamble	13.5%	368K	0%	+0.2 points

1.Dove
51.7%
Held 1st. 1.4M estimated branded searches, -1.7% vs prior month. Share 0 points.
2.Nivea
34.8%
Held 2nd. 948K estimated branded searches, -2.6% vs prior month. Share -0.3 points.
3.Old Spice
13.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide decreased from 53.9% to 51.7%.
Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide peaked at 54.1% in March 2026 and was lowest at 44.9% in November 2025.

How did search popularity change for deo stick brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Nivea worldwide rose 10.1% over 12 measured months, from 861K to 948K in September 2026.

Where does Dove compete?

Dove is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Hand soap brands	1st of 7	30.4%	Show ranking
Body wash brands	1st of 5	39.4%	Show ranking
Chocolate bar brands	2nd of 3	37.8%	Show ranking
Body spray brands	1st of 4	56.3%	Show ranking
Antibacterial soap brands	1st of 3	58%	Show ranking
Deo stick brands	1st of 3	51.7%	Shown above
Bar soap brands	1st of 5	61%	Show ranking
Shampoo and conditioner brands	1st of 7	38.4%	Show ranking
Body wash and soap brands	1st of 6	68.1%	Show ranking
Body scrub	1st of 6	77.2%	Show ranking
Foaming hand wash brands	1st of 4	83.1%	Show ranking
Shower gel	1st of 6	51.8%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms