Brandwave

Deo stick brands:Which are searched most?

In September 2026, Dove was the most searched among deo stick brands worldwide, with an estimated 1.4M branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove51.7%
  2. Nivea34.8%
  3. Old Spice13.5%

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Share of SearchLeaderboard

Compare the deo stick brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among deo stick brands worldwide, by month

Share of Search by month for Dove, Nivea, Old Spice. The figures are in the table below the chart.

View monthly share of search table
MonthDoveNiveaOld Spice
Oct 202553.9%34.2%12%
Nov 202544.9%43.9%11.2%
Dec 202545.6%39.6%14.8%
Jan 202648%41.8%10.2%
Feb 202650.4%38.5%11.1%
Mar 202654.1%33.9%12%
Apr 202649.6%37.2%13.2%
May 202653.3%32.2%14.5%
Jun 202650.3%33.9%15.7%
Jul 202645.1%40.8%14.1%
Aug 202651.7%35%13.3%
Sep 202651.7%34.8%13.5%

This month’s ranking, September 2026

  1. 1.Dove

    51.7%

    Held 1st. 1.4M estimated branded searches, -1.7% vs prior month. Share 0 points.

  2. 2.Nivea

    34.8%

    Held 2nd. 948K estimated branded searches, -2.6% vs prior month. Share -0.3 points.

  3. 3.Old Spice

    13.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among deo stick brands worldwide?

In September 2026, Dove was the most searched among deo stick brands worldwide, with an estimated 1.4M branded searches and 51.7% estimated Share of Search within this set. Nivea is in 2nd place, 17 percentage points behind at 34.8% Share of Search.

Global deo stick brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove53.9% → 51.7%54.1%Mar 202644.9%Nov 20251st
Nivea34.2% → 34.8%43.9%Nov 202532.2%May 20262nd
Old Spice12% → 13.5%15.7%Jun 202610.2%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide decreased from 53.9% to 51.7%.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among deo stick brands worldwide increased from 34.2% to 34.8%.
  • Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among deo stick brands worldwide increased from 12% to 13.5%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among deo stick brands worldwide peaked at 54.1% in March 2026 and was lowest at 44.9% in November 2025.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among deo stick brands worldwide peaked at 43.9% in November 2025 and was lowest at 32.2% in May 2026.
  • Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among deo stick brands worldwide peaked at 15.7% in June 2026 and was lowest at 10.2% in January 2026.

How did search popularity change for deo stick brands worldwide in September 2026?

  1. Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Nivea worldwide rose 10.1% over 12 measured months, from 861K to 948K in September 2026.

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