Brandwave

How popular isNivea in search?

In September 2026, there were an estimated 1.1M branded searches for Nivea worldwide which is up 8.5% over the last 12 months. Nivea holds 35.5% estimated Share of Search among deo stick brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove52.8%
  2. Nivea35.5%
  3. Old Spice11.7%
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Which deo stick brands compete with Nivea?

Nivea against deo stick brands worldwide, by month

Share of Search by month for Dove, Nivea, Old Spice. The figures are in the table below the chart.

View monthly share of search table
MonthDoveNiveaOld Spice
Oct 202554%35.6%10.4%
Nov 202544.9%45.5%9.6%
Dec 202546.2%41.1%12.7%
Jan 202648.3%43%8.7%
Feb 202651.1%39.4%9.5%
Mar 202654.2%35.3%10.5%
Apr 202650.4%38.3%11.4%
May 202653.5%33.8%12.6%
Jun 202651.8%34.9%13.4%
Jul 202647.1%40.7%12.2%
Aug 202652.8%35.7%11.5%
Sep 202652.8%35.5%11.7%

  1. 1.Dove

    52.8%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share 0 points.

  2. 2.Nivea

    35.5%

    Held 2nd. 1.1M estimated branded searches, -2.2% vs prior month. Share -0.2 points.

  3. 3.Old Spice

    11.7%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Nivea and its closest rivals

Every comparison with Nivea

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nivea worldwide rose from 1M to 1.1M.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among deo stick brands worldwide peaked at 45.5% in November 2025 and was lowest at 33.8% in May 2026.

How did search popularity change for deo stick brands worldwide in September 2026?

  1. Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

Where does Nivea compete?

Nivea is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands4th of 514.2%Show ranking
Body wash brands3rd of 520.6%Show ranking
Body lotion3rd of 621.3%Show ranking
Make up remover1st of 623.1%Show ranking
Sunscreen brands2nd of 1124%Show ranking
Micellar water brands2nd of 424.9%Show ranking
Sun cream brands2nd of 527.6%Show ranking
Deo stick brands2nd of 335.5%Shown above
Shower gel2nd of 638.1%Show ranking
Lip balm brands2nd of 538.8%Show ranking
Hand cream1st of 642.4%Show ranking
Shaving cream1st of 655.2%Show ranking

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nivea
  • nivea body lotion
  • nivea cream
  • nivea creme

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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