How popular isNivea in search?
In September 2026, there were an estimated 1.1M branded searches for Nivea worldwide which is up 8.5% over the last 12 months. Nivea holds 27.6% estimated Share of Search among sun cream brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay45.4%
Nivea27.6%
Eucerin16.7%
COSRX10%
Childs Farm0.25%
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Which sun cream brands compete with Nivea?
Share of Search by month for La Roche-Posay, Nivea, Eucerin, COSRX. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Childs Farm |
|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 26% | 17% | 10.4% | 0.25% |
| Nov 2025 | 44.9% | 28.5% | 16.5% | 9.9% | 0.24% |
| Dec 2025 | 48.5% | 25.7% | 14.6% | 11.1% | 0.21% |
| Jan 2026 | 48.3% | 26.1% | 14.5% | 10.8% | 0.26% |
| Feb 2026 | 51.5% | 23.3% | 15.5% | 9.5% | 0.23% |
| Mar 2026 | 53.8% | 19.9% | 16.2% | 9.8% | 0.24% |
| Apr 2026 | 53.8% | 19.9% | 16.2% | 9.8% | 0.24% |
| May 2026 | 54% | 19.4% | 16.2% | 10.1% | 0.24% |
| Jun 2026 | 52.1% | 22.3% | 15.6% | 9.7% | 0.23% |
| Jul 2026 | 49.1% | 27% | 14.8% | 8.8% | 0.22% |
| Aug 2026 | 50.1% | 25.5% | 15.1% | 9.1% | 0.22% |
| Sep 2026 | 45.4% | 27.6% | 16.7% | 10% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 1.8M | -18.3% | -4.7 points | |
| 2, held 2nd | 27.6% | 1.1M | -2.2% | +2.2 points | |
| 3, held 3rd | 16.7% | 673K | 0% | +1.7 points | |
| 4, held 4th | 10% | 402K | -1.7% | +0.8 points | |
| 5, held 5th | 0.25% | 9.9K | 0% | 0 points |
45.4%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.7 points.
2.
Nivea27.6%
Held 2nd. 1.1M estimated branded searches, -2.2% vs prior month. Share +2.2 points.
3.
Eucerin16.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.
COSRX10%
Held 4th. 402K estimated branded searches, -1.7% vs prior month. Share +0.8 points.
0.25%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nivea and its closest rivals
Every comparison with Nivea
38 comparisons
- CeraVe vs Nivea
- Cetaphil vs Nivea
- La Roche-Posay vs Nivea
- Dove vs Nivea
- Nivea vs Vaseline
- Garnier vs Nivea
- Neutrogena vs Nivea
- Gillette vs Nivea
- Clinique vs Nivea
- Eucerin vs Nivea
- Nivea vs Simple
- Bioderma vs Nivea
- COSRX vs Nivea
- Nivea vs Old Spice
- Aveeno vs Nivea
- Nivea vs Ultra Violette
- Nivea vs Olay
- Banana Boat vs Nivea
- Burt's Bees vs Nivea
- Molton Brown vs Nivea
- Nivea vs Supergoop!
- Jergens vs Nivea
- E45 vs Nivea
- Carmex vs Nivea
- Bondi Sands vs Nivea
- Nivea vs Sun Bum
- Nivea vs Proraso
- Cremo vs Nivea
- Harry's vs Nivea
- Naked Sundays vs Nivea
- Nivea vs Vacation
- Nivea vs Original Source
- Childs Farm vs Nivea
- COOLA vs Nivea
- Nivea vs O'Keeffe's
- Bulldog vs Nivea
- Nivea vs Sanex
- Nivea vs Radox
How has branded search demand for Nivea changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea worldwide rose from 1M to 1.1M.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sun cream brands worldwide increased from 26% to 27.6%.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sun cream brands worldwide peaked at 28.5% in November 2025 and was lowest at 19.4% in May 2026.
How did search popularity change for sun cream brands worldwide in September 2026?
4 changes
In September 2026, Nivea gained estimated Share of Search among sun cream brands worldwide, from 25.5% to 27.6%.
In September 2026, Eucerin gained estimated Share of Search among sun cream brands worldwide, from 15.1% to 16.7%.
In September 2026, COSRX gained estimated Share of Search among sun cream brands worldwide, from 9.1% to 10%.
In September 2026, La Roche-Posay lost estimated Share of Search among sun cream brands worldwide, from 50.1% to 45.4%.
Where does Nivea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 4th of 5 | 14.2% | Show ranking |
| Body wash brands | 3rd of 5 | 20.6% | Show ranking |
| Body lotion | 3rd of 6 | 21.3% | Show ranking |
| Make up remover | 1st of 6 | 23.1% | Show ranking |
| Sunscreen brands | 2nd of 11 | 24% | Show ranking |
| Micellar water brands | 2nd of 4 | 24.9% | Show ranking |
| Sun cream brands | 2nd of 5 | 27.6% | Shown above |
| Deo stick brands | 2nd of 3 | 35.5% | Show ranking |
| Shower gel | 2nd of 6 | 38.2% | Show ranking |
| Lip balm brands | 2nd of 4 | 38.8% | Show ranking |
| Hand cream | 1st of 6 | 42.4% | Show ranking |
| Shaving cream | 1st of 6 | 55.2% | Show ranking |
How is Nivea measured?
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nivea
- nivea body lotion
- nivea cream
- nivea creme
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Is Nivea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.