Brandwave

How popular isEucerin in search?

In September 2026, there were an estimated 673K branded searches for Eucerin worldwide which held steady over the last 12 months. Eucerin holds 17.9% estimated Share of Search among sun cream brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay48.6%
  2. Nivea25.2%
  3. Eucerin17.9%
  4. COSRX8%
  5. Childs Farm0.26%
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Which sun cream brands compete with Eucerin?

Eucerin against sun cream brands worldwide, by month

Share of Search by month for La Roche-Posay, Nivea, Eucerin, COSRX. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNiveaEucerinCOSRXChilds Farm
Oct 202550.3%22.7%18.5%8.3%0.27%
Nov 202549.8%23.4%18.3%8.2%0.27%
Dec 202553.6%21.2%16.1%8.8%0.24%
Jan 202652.1%23.5%15.6%8.6%0.28%
Feb 202655%20.9%16.5%7.4%0.24%
Mar 202657.2%17.7%17.2%7.7%0.25%
Apr 202657.2%17.7%17.2%7.7%0.25%
May 202657.2%17.7%17.2%7.7%0.25%
Jun 202655.3%20.4%16.6%7.4%0.24%
Jul 202651.8%25.4%15.6%7%0.23%
Aug 202653.4%23.2%16%7.2%0.24%
Sep 202648.6%25.2%17.9%8%0.26%
  1. Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  2. 2.Nivea

    25.2%

    Held 2nd. 948K estimated branded searches, -2.6% vs prior month. Share +2 points.

  3. 3.Eucerin

    17.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.COSRX

    8%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Eucerin and its closest rivals

How has branded search demand for Eucerin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Eucerin worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among sun cream brands worldwide decreased from 18.5% to 17.9%.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among sun cream brands worldwide peaked at 18.5% in October 2025 and was lowest at 15.6% in July 2026.

How did search popularity change for sun cream brands worldwide in September 2026?

  1. In September 2026, Nivea gained estimated Share of Search among sun cream brands worldwide, from 23.2% to 25.2%.

  2. In September 2026, Eucerin gained estimated Share of Search among sun cream brands worldwide, from 16% to 17.9%.

  3. In September 2026, COSRX gained estimated Share of Search among sun cream brands worldwide, from 7.2% to 8%.

  4. In September 2026, La Roche-Posay lost estimated Share of Search among sun cream brands worldwide, from 53.4% to 48.6%.

Where does Eucerin compete?

Eucerin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Face cleanser brands8th of 146.3%Show ranking
Pharmacy skincare brands4th of 512.8%Show ranking
SPF brands4th of 613.3%Show ranking
Sun cream brands3rd of 517.9%Shown above

How is Eucerin measured?

Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eucerin

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How the Brand Demand Index is measured

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