Brandwave

How popular isEucerin in search?

In September 2026, there were an estimated 673K branded searches for Eucerin worldwide which held steady over the last 12 months. Eucerin holds 12.8% estimated Share of Search among pharmacy skincare brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay34.9%
  2. CeraVe28.6%
  3. Cetaphil19.1%
  4. Eucerin12.8%
  5. Avène4.7%
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Which pharmacy skincare brands compete with Eucerin?

Eucerin against pharmacy skincare brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, Cetaphil, Eucerin, Avène. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeCetaphilEucerinAvène
Oct 202532.5%32.5%17.7%11.9%5.3%
Nov 202534.6%28.2%18.8%12.7%5.7%
Dec 202537.1%30.3%16.5%11.1%5%
Jan 202635.4%28.9%19.3%10.6%5.8%
Feb 202637.1%30.3%16.5%11.1%5%
Mar 202639.2%26.2%17.5%11.8%5.3%
Apr 202639.2%26.2%17.5%11.8%5.3%
May 202640.5%27.1%14.8%12.2%5.4%
Jun 202637.1%30.3%16.5%11.1%5%
Jul 202637.1%30.3%16.5%11.1%5%
Aug 202637.1%30.3%16.5%11.1%5%
Sep 202634.9%28.6%19.1%12.8%4.7%

  1. 1.La Roche-Posay

    34.9%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  2. 2.CeraVe

    28.6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.7 points.

  3. 3.Cetaphil

    19.1%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Eucerin

    12.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Avène

    4.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between Eucerin and its closest rivals

Every comparison with Eucerin

How has branded search demand for Eucerin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Eucerin worldwide held steady at 673K.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide increased from 11.9% to 12.8%.
  • Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 12.8% in September 2026 and was lowest at 10.6% in January 2026.

How did search popularity change for pharmacy skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands worldwide, from 16.5% to 19.1%.

  2. In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 11.1% to 12.8%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 37.1% to 34.9%.

  4. In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.3% to 28.6%.

  5. Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Eucerin compete?

Eucerin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Face cleanser brands8th of 146.3%Show ranking
Pharmacy skincare brands4th of 512.8%Shown above
SPF brands4th of 613.3%Show ranking
Sun cream brands3rd of 517.9%Show ranking

How is Eucerin measured?

Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eucerin

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How the Brand Demand Index is measured

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