Dial vs Dove:Which is searched more?
In September 2026, Dove had more branded searches than Dial among antibacterial soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Dial’s 201K, and held a 58% Share of Search versus Dial’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dial or Dove?
Compare the antibacterial soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Cetaphil | Dial |
|---|---|---|---|
| Oct 2025 | 57.2% | 36.7% | 6.1% |
| Nov 2025 | 50.4% | 43.7% | 5.9% |
| Dec 2025 | 53.4% | 40% | 6.6% |
| Jan 2026 | 48.1% | 43.2% | 8.7% |
| Feb 2026 | 53% | 40.3% | 6.7% |
| Mar 2026 | 52.9% | 41.5% | 5.6% |
| Apr 2026 | 48.4% | 44.3% | 7.3% |
| May 2026 | 56.5% | 36.3% | 7.3% |
| Jun 2026 | 55% | 38.6% | 6.4% |
| Jul 2026 | 54.3% | 38.1% | 7.7% |
| Aug 2026 | 58.3% | 34.7% | 7% |
| Sep 2026 | 58% | 35% | 7% |
How has the Dial and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among antibacterial soap brands worldwide moved from 6.1% to 7%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide moved from 57.2% to 58%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for antibacterial soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Other head-to-heads among antibacterial soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Dial’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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