Cetaphil vs Dove:Which is searched more?
In September 2026, Dove had more branded searches than Cetaphil among antibacterial soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Cetaphil’s 1M, and held a 58% Share of Search versus Cetaphil’s 35%. These are worldwide searches for English-language branded terms.
Follow Cetaphil vs Dove and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cetaphil or Dove?
Compare the antibacterial soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Cetaphil. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Cetaphil | Dial |
|---|---|---|---|
| Oct 2025 | 57.2% | 36.7% | 6.1% |
| Nov 2025 | 50.4% | 43.7% | 5.9% |
| Dec 2025 | 53.4% | 40% | 6.6% |
| Jan 2026 | 48.1% | 43.2% | 8.7% |
| Feb 2026 | 53% | 40.3% | 6.7% |
| Mar 2026 | 52.9% | 41.5% | 5.6% |
| Apr 2026 | 48.4% | 44.3% | 7.3% |
| May 2026 | 56.5% | 36.3% | 7.3% |
| Jun 2026 | 55% | 38.6% | 6.4% |
| Jul 2026 | 54.3% | 38.1% | 7.7% |
| Aug 2026 | 58.3% | 34.7% | 7% |
| Sep 2026 | 58% | 35% | 7% |
How has the Cetaphil and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among antibacterial soap brands worldwide moved from 36.7% to 35%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among antibacterial soap brands worldwide moved from 57.2% to 58%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for antibacterial soap brands worldwide in September 2026?
0 changes
Neither Cetaphil nor Dove moved beyond provider rounding among antibacterial soap brands in September 2026.
Other head-to-heads among antibacterial soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.