Dove vs Palmolive:Which is searched more?
In September 2026, Dove had more branded searches than Palmolive among foaming hand wash brands worldwide. Dove was estimated to have 1.7M branded searches compared to Palmolive’s 90.5K, and held an 83.1% Share of Search versus Palmolive’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Palmolive?
Compare the foaming hand wash brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Palmolive. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Method |
|---|---|---|---|---|
| Oct 2025 | 82.2% | 13% | 4.8% | 0.04% |
| Nov 2025 | 80.7% | 14.1% | 5.2% | 0.03% |
| Dec 2025 | 80.6% | 14.9% | 4.5% | 0.04% |
| Jan 2026 | 80.1% | 14.5% | 5.3% | 0.04% |
| Feb 2026 | 82.7% | 12.6% | 4.7% | 0.05% |
| Mar 2026 | 82.2% | 13% | 4.8% | 0.04% |
| Apr 2026 | 79.8% | 14.7% | 5.4% | 0.05% |
| May 2026 | 82.2% | 13% | 4.8% | 0.05% |
| Jun 2026 | 80.8% | 14% | 5.1% | 0.11% |
| Jul 2026 | 79.8% | 13.8% | 6.2% | 0.25% |
| Aug 2026 | 83.1% | 12.2% | 4.5% | 0.27% |
| Sep 2026 | 83.1% | 12.3% | 4.5% | 0.08% |
How has the Dove and Palmolive comparison changed over the last 12 months?
3 findings
- Dove was ahead of Palmolive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among foaming hand wash brands worldwide moved from 82.2% to 83.1%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among foaming hand wash brands worldwide moved from 4.8% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for foaming hand wash brands worldwide in September 2026?
0 changes
Neither Dove nor Palmolive moved beyond provider rounding among foaming hand wash brands in September 2026.
Other head-to-heads among foaming hand wash brands
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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