Brandwave

Dishwashing liquid brands:Which brands are most popular in search?

In August 2026, Dawn was the most searched among dishwashing liquid brands worldwide, with an estimated 1M branded searches and 91.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dawn91.4%
  2. Palmolive8.3%
  3. Sunlight0.33%
  4. Ajax<0.01%
  5. Fairy<0.01%

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Share of SearchLeaderboard

Compare the dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dishwashing liquid brands worldwide, by month

Share of Search by month for Dawn, Palmolive. The figures are in the table below the chart.

View monthly share of search table
MonthDawnPalmoliveSunlightAjaxFairy
Oct 202591.3%8.3%0.4%<0.01%<0.01%
Nov 202591.4%8.3%0.33%<0.01%<0.01%
Dec 202592.8%6.9%0.33%<0.01%<0.01%
Jan 202691.4%8.3%0.33%<0.01%<0.01%
Feb 202692.8%6.9%0.33%<0.01%<0.01%
Mar 202691.4%8.3%0.33%<0.01%<0.01%
Apr 202691.4%8.3%0.33%<0.01%<0.01%
May 202689.7%9.9%0.39%<0.01%<0.01%
Jun 202689.7%9.9%0.39%<0.01%<0.01%
Jul 202689.7%9.9%0.39%<0.01%<0.01%
Aug 202691.4%8.3%0.33%<0.01%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dawn

    91.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Palmolive

    8.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.6 points.

  3. 3.Sunlight

    0.33%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Ajax

    <0.01%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  5. 5.Fairy

    <0.01%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dishwashing liquid brands worldwide?

In August 2026, Dawn was the most searched among dishwashing liquid brands worldwide, with an estimated 1M branded searches and 91.4% estimated Share of Search within this set. Palmolive is in 2nd place, 83.1 percentage points behind at 8.3% Share of Search.

Global dishwashing liquid brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dawn91.3% → 91.4%92.8%Dec 202589.7%Jul 20261st
Palmolive8.3%9.9%Jul 20266.9%Feb 20262nd
Sunlight0.4% → 0.33%0.4%Oct 20250.33%Jan 20263rd
Ajax<0.01%<0.01%Aug 2026<0.01%Feb 20265th → 4th
Fairy<0.01%<0.01%Jan 2026<0.01%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing liquid brands worldwide peaked at 92.8% in December 2025 and was lowest at 89.7% in July 2026.
  • Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands worldwide peaked at 9.9% in July 2026 and was lowest at 6.9% in February 2026.
  • Across the 11 months ending August 2026, Ajax rose from 5th to 4th among dishwashing liquid brands worldwide.
  • Across the 11 months ending August 2026, Fairy fell from 4th to 5th among dishwashing liquid brands worldwide.
  • Across the 11 months ending August 2026, Dawn, Palmolive and Sunlight held steady: their estimated Share of Search among dishwashing liquid brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dishwashing liquid brands worldwide in August 2026?

  1. In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%.

  2. In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%.

  3. Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

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