Brandwave

How popular isDawn in search?

In August 2026, there were an estimated 1M branded searches for Dawn worldwide which held steady over the last 11 months. Dawn holds 91.4% estimated Share of Search among dishwashing liquid brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dawn91.4%
  2. Palmolive8.3%
  3. Sunlight0.33%
  4. Ajax<0.01%
  5. Fairy<0.01%
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Which dishwashing liquid brands compete with Dawn?

Dawn against dishwashing liquid brands worldwide, by month

Share of Search by month for Dawn, Palmolive. The figures are in the table below the chart.

View monthly share of search table
MonthDawnPalmoliveSunlightAjaxFairy
Oct 202591.3%8.3%0.4%<0.01%<0.01%
Nov 202591.4%8.3%0.33%<0.01%<0.01%
Dec 202592.8%6.9%0.33%<0.01%<0.01%
Jan 202691.4%8.3%0.33%<0.01%<0.01%
Feb 202692.8%6.9%0.33%<0.01%<0.01%
Mar 202691.4%8.3%0.33%<0.01%<0.01%
Apr 202691.4%8.3%0.33%<0.01%<0.01%
May 202689.7%9.9%0.39%<0.01%<0.01%
Jun 202689.7%9.9%0.39%<0.01%<0.01%
Jul 202689.7%9.9%0.39%<0.01%<0.01%
Aug 202691.4%8.3%0.33%<0.01%<0.01%
Sep 2026—————

  1. 1.Dawn

    91.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Palmolive

    8.3%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.6 points.

  3. 3.Sunlight

    0.33%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Ajax

    <0.01%

    Held 4th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

  5. 5.Fairy

    <0.01%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between Dawn and its closest rivals

How has branded search demand for Dawn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dawn worldwide held steady at 1M.
  • Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing liquid brands worldwide peaked at 92.8% in December 2025 and was lowest at 89.7% in July 2026.

How did search popularity change for dishwashing liquid brands worldwide in August 2026?

  1. In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%.

  2. In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%.

  3. Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Dawn compete?

Dawn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dishwashing detergent brands1st of 660%Show ranking
Dishwashing liquid brands1st of 591.4%Shown above

How is Dawn measured?

Brandwave collects information about searches that people make online using Dawn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dawn

Do you work for Dawn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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