How popular isBand-Aid in search?
In September 2026, there were an estimated 368K branded searches for Band-Aid worldwide which is down 18.2% over the last 12 months. Band-Aid holds 28.6% estimated Share of Search among antiseptic spray brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which antiseptic spray brands compete with Band-Aid?
Share of Search by month for Betadine, Band-Aid, Dettol. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Band-Aid | Dettol |
|---|---|---|---|
| Oct 2025 | 49.2% | 32.9% | 18% |
| Nov 2025 | 49.2% | 32.9% | 18% |
| Dec 2025 | 45.8% | 37.4% | 16.7% |
| Jan 2026 | 49.2% | 32.9% | 18% |
| Feb 2026 | 49.2% | 32.9% | 18% |
| Mar 2026 | 49.2% | 32.9% | 18% |
| Apr 2026 | 49.2% | 32.9% | 18% |
| May 2026 | 49.2% | 32.9% | 18% |
| Jun 2026 | 52.3% | 28.6% | 19.1% |
| Jul 2026 | 52.3% | 28.6% | 19.1% |
| Aug 2026 | 49.2% | 32.9% | 18% |
| Sep 2026 | 52.3% | 28.6% | 19.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 673K | 0% | +3.1 points | |
| 2, held 2nd | 28.6% | 368K | -18.2% | -4.3 points | |
| 3, held 3rd | 19.1% | 246K | 0% | +1.1 points |
Compare search popularity between Band-Aid and its closest rivals
Every comparison with Band-Aid
5 comparisons
How has branded search demand for Band-Aid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Band-Aid worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among antiseptic spray brands worldwide decreased from 32.9% to 28.6%.
- Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among antiseptic spray brands worldwide peaked at 37.4% in December 2025 and was lowest at 28.6% in June 2026.
How did search popularity change for antiseptic spray brands worldwide in September 2026?
3 changes
In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%.
In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%.
In September 2026, Band-Aid lost estimated Share of Search among antiseptic spray brands worldwide, from 32.9% to 28.6%.
Where does Band-Aid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Antiseptic spray brands | 2nd of 3 | 28.6% | Shown above |
| Plaster and first aid brands | 2nd of 5 | 31.5% | Show ranking |
How is Band-Aid measured?
Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- band aid
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Is Band-Aid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.