Brandwave

Hand sanitiser brands:Which brands are most popular in search?

In August 2026, Dettol was the most searched among hand sanitiser brands worldwide, with an estimated 246K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol72.8%
  2. Carex17.9%
  3. Purell6.6%
  4. Germ-X2%
  5. Zoono0.71%

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Share of SearchLeaderboard

Compare the hand sanitiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand sanitiser brands worldwide, by month

Share of Search by month for Dettol, Carex, Purell. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCarexPurellGerm-XZoono
Oct 202574.2%18.3%5.5%1.3%0.72%
Nov 202576.7%15.4%5.6%1.4%0.9%
Dec 202579%13%5.8%1.4%0.77%
Jan 202675.8%15.3%6.8%1.4%0.74%
Feb 202670.2%21.1%6.3%1.5%0.84%
Mar 202668.1%25.1%5%1%0.8%
Apr 202663.9%28.6%5.8%1.1%0.62%
May 202667.3%24.8%6.1%1.2%0.66%
Jun 202672.4%17.8%8%1.1%0.71%
Jul 202674.2%18.3%5.5%1.3%0.72%
Aug 202672.8%17.9%6.6%2%0.71%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dettol

    72.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Carex

    17.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Purell

    6.6%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Germ-X

    2%

    Held 4th. 6.6K estimated branded searches, +50% vs prior month. Share +0.6 points.

  5. 5.Zoono

    0.71%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand sanitiser brands worldwide?

In August 2026, Dettol was the most searched among hand sanitiser brands worldwide, with an estimated 246K branded searches and 72.8% estimated Share of Search within this set. Carex is in 2nd place, 54.9 percentage points behind at 17.9% Share of Search.

Global hand sanitiser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dettol74.2% → 72.8%79%Dec 202563.9%Apr 20261st
Carex18.3% → 17.9%28.6%Apr 202613%Dec 20252nd
Purell5.5% → 6.6%8%Jun 20265%Mar 20263rd
Germ-X1.3% → 2%2%Aug 20261%Mar 20264th
Zoono0.72% → 0.71%0.9%Nov 20250.62%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide decreased from 74.2% to 72.8%.
  • Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide increased from 5.5% to 6.6%.
  • Across the 11 months ending August 2026, Germ-X’s estimated Share of Search among hand sanitiser brands worldwide increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide peaked at 79% in December 2025 and was lowest at 63.9% in April 2026.
  • Across the 11 months ending August 2026, Carex’s estimated Share of Search among hand sanitiser brands worldwide peaked at 28.6% in April 2026 and was lowest at 13% in December 2025.
  • Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide peaked at 8% in June 2026 and was lowest at 5% in March 2026.
  • Across the 11 months ending August 2026, Carex and Zoono held steady: their estimated Share of Search among hand sanitiser brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand sanitiser brands worldwide in August 2026?

  1. In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%.

  2. In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%.

  3. In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%.

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