Brandwave

How popular isPurell in search?

In August 2026, there were an estimated 22.2K branded searches for Purell worldwide which is up 22.7% over the last 11 months. Purell holds 6.6% estimated Share of Search among hand sanitiser brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol72.8%
  2. Carex17.9%
  3. Purell6.6%
  4. Germ-X2%
  5. Zoono0.71%
Purell website (opens in a new tab)

Follow Purell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hand sanitiser brands compete with Purell?

Purell against hand sanitiser brands worldwide, by month

Share of Search by month for Dettol, Carex, Purell. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCarexPurellGerm-XZoono
Oct 202574.2%18.3%5.5%1.3%0.72%
Nov 202576.7%15.4%5.6%1.4%0.9%
Dec 202579%13%5.8%1.4%0.77%
Jan 202675.8%15.3%6.8%1.4%0.74%
Feb 202670.2%21.1%6.3%1.5%0.84%
Mar 202668.1%25.1%5%1%0.8%
Apr 202663.9%28.6%5.8%1.1%0.62%
May 202667.3%24.8%6.1%1.2%0.66%
Jun 202672.4%17.8%8%1.1%0.71%
Jul 202674.2%18.3%5.5%1.3%0.72%
Aug 202672.8%17.9%6.6%2%0.71%
Sep 2026—————

  1. 1.Dettol

    72.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Carex

    17.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Purell

    6.6%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Germ-X

    2%

    Held 4th. 6.6K estimated branded searches, +50% vs prior month. Share +0.6 points.

  5. 5.Zoono

    0.71%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Purell and its closest rivals

How has branded search demand for Purell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Purell worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide increased from 5.5% to 6.6%.
  • Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide peaked at 8% in June 2026 and was lowest at 5% in March 2026.

How did search popularity change for hand sanitiser brands worldwide in August 2026?

  1. In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%.

  2. In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%.

  3. In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%.

Where does Purell compete?

Purell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Disinfectant sprays5th of 63.5%Show ranking
Hand sanitiser brands3rd of 56.6%Shown above

How is Purell measured?

Brandwave collects information about searches that people make online using Purell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • purell

Do you work for Purell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Purell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free